SWMS Research: 75% of Influencers are Staying on Twitter
January 2, 2023
9:56 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Analysis: Why Most Journalists are Staying on Twitter
January 2, 2023
9:39 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Box CEO Aaron Levie’s Deleted Tweet
October 27, 2022
9:01 am
PR pros often want executives to be visible on Twitter, which so many journalists glean for insights. There are risks to this — strangely enough, posed by Twitter software itself, as well as Google.
Cool Tool to Monitor Twitter: Foller.me
August 25, 2022
7:28 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Cheat Sheet: Twitter Reporters
June 10, 2021
3:50 pm
Who covers social media? It’s tough to tell since social media is so often casually mentioned in so many kinds of stories. Here’s a list of 14 scribes — overwhelmingly from Tier 1 — whom you can pitch on behalf of clients focused on social media platforms.
YOUR ACCOUNT
FRIDGE NOTES
New Formats for SWMS Cheat Sheets
June 8, 2023
One of the reasons for our upcoming partial hiatus is to explore all the different ways we can bring you additional value. Here’s how future cheat sheets might look — with art and a sidebar.
CNET Rethinks AI — Again
June 8, 2023
Finally, Red Ventures understands that AI is a tool for use by editors, not the shortcut to obscene profit. The Verge’s Mia Sato has the latest.
Insider Goes on Strike…
June 3, 2023
… over healthcare benefits. The shop has always been a high-stress place to work. We’ll see who gives in first. The Wrap broke the news.
NYT Competitor Shellacked… by NYT
May 22, 2023
A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.
CNET Is Unionizing
May 17, 2023
Mia Sato at The Verge has the story. Hollywood writers aren’t the only writers with livelihoods at stake.
SWMS Turns 25 Today
May 11, 2023
SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.
Traffic to Stack Overflow Drops; ChatGPT Is the Reason
May 11, 2023
David Carr has the story on the Similarweb blog.
Open Stats for SWMS 5/9 Emailer
May 11, 2023
In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.
Discover ‘Rest of World’
May 11, 2023
If you’re interested in a truly global picture of how tech is transforming business and society, explore Rest of World, a fascinating newsletter franchise.