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Deep-Dive: Morning Brew

Today’s Morning Brew is a bigger publisher than most publishers. Partially owned by Insider and in turn by Axel Springer, Morning Brew now employs more than 300 — five-fold growth since 2020 — and this year is on pace for more than $70M in revenue.

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Q&A: Derek Thompson, The Atlantic

Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication’s most recent editorial franchise — and perhaps its most important ever.

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FRIDGE NOTES

Vendors: Don’t Forget the Contact Info

Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”

Good Pitching Advice from Axios

Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”

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