Cool Tool to Monitor Twitter: Foller.me
August 25, 2022
7:28 am
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AI Will Write Your Pitches — Soon
October 17, 2021
8:39 am
Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”
Otter.ai: Transcription Tool for Targets, Today and Tomorrow
June 30, 2021
11:55 am
Over the past few years, conference calls via Zoom, Microsoft Teams, and other tools have replaced the traditional phone line for conducting interviews. As it turns out, the benefits extend beyond saving on the phone bill.
Clarity Counts: Our Research with the Hemingway Writing Tool
October 21, 2020
7:09 pm
Here at SWMS we see lots of unsuccessful pitches and unplaced contributions. Unclear writing is usually to blame. Clarity counts. Clarity is not brevity. Clarity is what lets readers understand you the first time — with no rereading. Writing tools measure clarity. We’ve been experimenting with them. Some results below.
Eight Cool Tools for Comms Pros
February 15, 2018
4:05 pm
Continuing with our 2018 focus on tools, here’s a rundown on eight of them that can help tech PR and marketing pros. Some you know, some you may not. We’re always on the hunt for new tools to publicize. Please share your insights with us on SWMSTweet and in your SWMS Slack channel.
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Newsweek Uses AI…
April 18, 2024
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao Has A Big Idea
April 16, 2024
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Sherwood.News Is Out
April 16, 2024
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
Forbes Has A New AI Newsletter
April 16, 2024
‘The Prompt” is not out yet, but you can sign up for it here.
Axios Will Outflank AI By Lionizing Edit Stars
April 12, 2024
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Digiday: Forbes Paying The Price For Scandal
April 12, 2024
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].