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AI Will Write Your Pitches — Soon

Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”

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Clarity Counts: Our Research with the Hemingway Writing Tool

Here at SWMS we see lots of unsuccessful pitches and unplaced contributions. Unclear writing is usually to blame. Clarity counts. Clarity is not brevity. Clarity is what lets readers understand you the first time — with no rereading. Writing tools measure clarity. We’ve been experimenting with them. Some results below.

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Eight Cool Tools for Comms Pros

Continuing with our 2018 focus on tools, here’s a rundown on eight of them that can help tech PR and marketing pros. Some you know, some you may not. We’re always on the hunt for new tools to publicize. Please share your insights with us on SWMSTweet and in your SWMS Slack channel.

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YOUR ACCOUNT

Of the 20 most recent Forbes posts on the topic of #DEI, 12 were either paid posts or Council posts (which also are paid). Perhaps DEI is more top-of-mind with brands than with Forbes reporters and unpaid contributors.

Hello! Excited to announce that I started @politico today. I'm joining the excellent health care team as a health tech reporter. Send me your best tips 😈

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SWMS Renewals

Many thanks to Boca Communications, Ink Communications, Nectar Communications and Speakeasy Strategies for renewing their SWMS subscription. We also welcome Montner Tech PR and Wireside Communications as our newest subscribers!

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.