Cool Tool to Monitor Twitter: Foller.me
August 25, 2022
7:28 am
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AI Will Write Your Pitches — Soon
October 17, 2021
8:39 am
Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”
Otter.ai: Transcription Tool for Targets, Today and Tomorrow
June 30, 2021
11:55 am
Over the past few years, conference calls via Zoom, Microsoft Teams, and other tools have replaced the traditional phone line for conducting interviews. As it turns out, the benefits extend beyond saving on the phone bill.
Clarity Counts: Our Research with the Hemingway Writing Tool
October 21, 2020
7:09 pm
Here at SWMS we see lots of unsuccessful pitches and unplaced contributions. Unclear writing is usually to blame. Clarity counts. Clarity is not brevity. Clarity is what lets readers understand you the first time — with no rereading. Writing tools measure clarity. We’ve been experimenting with them. Some results below.
Eight Cool Tools for Comms Pros
February 15, 2018
4:05 pm
Continuing with our 2018 focus on tools, here’s a rundown on eight of them that can help tech PR and marketing pros. Some you know, some you may not. We’re always on the hunt for new tools to publicize. Please share your insights with us on SWMSTweet and in your SWMS Slack channel.
YOUR ACCOUNT
FRIDGE NOTES
Vendors: Don’t Forget the Contact Info
February 8, 2023
Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”
Penske Media Buys 20% of Vox Media
February 7, 2023
So 1/5 of The Verge and 1/5 of Vox, and the other titles, now belong to the publisher of Rolling Stone and Women’s Wear Daily. Interesting deal and a nice scoop from the NYT.
The Verge: ‘CNET Pushed Reporters to Be More Favorable to Advertisers, Staffers Say’
February 3, 2023
CNET insiders are leaking, helping Mia Sato deliver this powerful story, which alleges that CNET buckles to advertisers, and also, that editors knew about the unreliable AI-written copy, but owner Red Ventures made them use it anyway.
CNET and Owner Red Ventures Have a Mess on Their Hands
February 2, 2023
The latest from Futurism: ‘Leaked Messages Show How CNET’s Parent Company Really Sees AI-Generated Content…
They’re happy to spoonfeed you unlabeled AI garbage — but they’re terrified Google will take notice.’
Bloomberg TV to Launch ‘Bloomberg Originals,’ Moves QuickTake to Social
February 2, 2023
Great scoop from the WSJ’s Alexandra Bruell (sub required).
Good Pitching Advice from Axios
February 2, 2023
Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”
ChatGPT Tells Accounting Today ‘Don’t Worry’
February 1, 2023
AI won’t replace accountants, says ChatGPT, as published in Accounting Today.