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Profile: Eric Savitz, Barron’s

Barron’s associate editor Eric Savitz weighs in on virtual events — those from Barron’s and others — and what it might take for them to succeed. One thing is for sure, Eric says: “People are trying to make them work.”

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Tech Edit Spotlight: CNBC Disruptor 50

The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.

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Cheat Sheet — Tier 1 Content for Paid Subscribers Only

If you’re looking for backdoors into Tier 1, you might try some of the virtual events we list in our new cheat sheet. Most events are scheduled on an ad hoc basis, so that won’t make it easy. Still, since so few PR pros know about these opps, your chances are decent.

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How to Pitch Contributions to Fast Company’s ‘Work Life’

If it wasn’t before, Fast Company’s Work Life section became perfectly positioned when legions of readers began working where they lived and living where they worked. “I will say what our editor-in-chief, Stephanie Mehta, has said about Work Life, which is, it’s table stakes for us,” says deputy editor Kathleen (Kate) Davis.

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Tier 1 Vital Stats: The Overview

Ever wish you could see all of Tier 1 at a glance? In our latest SWMS Deep-Dive, we package SimilarWeb data to identify which Tier 1 titles have the most passionate audiences, the ones bigger globally than here in the US, the ones who appear to have punted SEO and those who just don’t show up on social. Plan accordingly. 

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Tier 1 Vital Stats: Traffic Sources

Where do Tier 1 sites get their traffic? The main categories are (a) from visits to the home page, (b) from a link on another site, (c) from search and (d) from social. Using stats from similarWeb, we examine traffic sources for 15 Tier 1 sites, and you’ll be surprised at the results.

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Tier 1 Vital Stats: Audience Size

Our subscribers long have sought Tier 1 coverage, but these days there’s an urgency like never before. As part of this week’s SWMS Tier 1 deep-dive, we explore some fascinating numbers from SimilarWeb. Read on for eye-openers that will change the way you think about the edit landscape.

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Cheat Sheet: Trades and Tier 1 in a Nutshell

This is a bit of an experiment — a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this — especially you vets — but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier. 

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I’m super excited to share that I’ll be joining NBC News in January as deputy technology editor. I’ll be joined by @kattenbarge who will continue to work on her impressive and necessary reporting on the creator space and social media platforms. 🦚

Yesterday was my last day at Insider. I’m beyond thrilled to announce I’m now joining @NBCNews as a tech and culture reporter! I’ll continue to cover online creators alongside one of the best teams in the biz.

Is this the future of contributed content? YFS Magazine (covers ad tech) will accept your post, but if you pay them $99, you can "skip the line" and get "approval within 48 hrs, home page placement for 72 hours... and two 'do-follow links' instead of one."

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FRIDGE NOTES

Latest SWMS Renewals

Thank you Archetype, AxiCom, DBT Communications, fama PR, Hill+Knowlton Strategies and Look Left Marketing for renewing your SWMS subscription — we also welcome Coupa as our newest subscriber!

Correction on Mike Vizard

In our Nov. 30 emailer we stated that Mike Vizard had quit writing in order to oversee Digital CXO. Mike continues to write for Techstrong titles Devops.com and Container Journal, but did quit freelancing for VentureBeat and all other non-Techstrong titles.

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