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SWMS Q&A: Alex Wilhelm, EIC, TechCrunch+

Can the Silicon Valley Bank meltdown now seem so long ago? Yet the true fallout has not yet begun. In our Mar. 21 SWMS Q&A, edited for length and clarity — TechCrunch+ EIC Alex Wilhelm gives us a generous glimpse of what it was like to work at TechCrunch that day.

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‘Fellows’ and ‘Interns’ Make Great Targets

Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.

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TC’s ‘Equity’ Podcast Turns Five

TechCrunch’s Equity podcast turns five years old this week. If you haven’t listened lately, consider it. It’s “a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.”

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Odds & Ends

Red Ventures isn’t selling ZDNet anytime soon. If anything, the 30-year-old franchise is growing. Look for enhanced coverage of health, education and personal finance in

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American Readers: Where are They?

So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.

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‘Extra Crunch’ is Now TechCrunch+

TechCrunch this week retired its Extra Crunch brand, ending what proved to be an interesting 31-month experiment. TC’s paid edit product is now called TechCrunch+, only slightly different in composition from its predecessor.

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‘Two Questions’: Mary Ann Azevedo, TechCrunch

SWMS contributor Rhiannon Pacheco writes: Mary Ann Azevedo has long been respected by PR professionals for her prompt and always courteous communication and honest, kind feedback. With her recent move to TechCrunch, accompanied by a new beat, we sat down with her to ask her “Two Questions…”

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Inside TechCrunch CrunchMatch

For the third year running, TechCrunch Disrupt featured the use of TechCrunch CrunchMatch, an in-event app that lets attendees connect directly with one another. In an era when IRL events may never be the same, CrunchMatch may prove to be an important marketing advantage, TC having had such a head start.

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FRIDGE NOTES

How Frustrating, Right? All That Work…

Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.

Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”

Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.

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