So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.
TechCrunch this week retired its Extra Crunch brand, ending what proved to be an interesting 31-month experiment. TC’s paid edit product is now called TechCrunch+, only slightly different in composition from its predecessor.
TechCrunch is growing. By our count, the 16-year-old title has added six contractors in recent months. Here’s who they are and what they cover, with contact info.
SWMS contributor Rhiannon Pacheco writes: Mary Ann Azevedo has long been respected by PR professionals for her prompt and always courteous communication and honest, kind feedback. With her recent move to TechCrunch, accompanied by a new beat, we sat down with her to ask her “Two Questions…”
For the third year running, TechCrunch Disrupt featured the use of TechCrunch CrunchMatch, an in-event app that lets attendees connect directly with one another. In an era when IRL events may never be the same, CrunchMatch may prove to be an important marketing advantage, TC having had such a head start.
Virtual TechCrunch Disrupt 2020 launched yesterday, the flagship event from Silicon Valley tech edit’s biggest brand. Overall, it went well — so much so that it’s hard to imagine F2F events ever again being produced as they were before the pandemic.
TechCrunch has announced yet another event series — TechCrunch Early Stage — designed to help seed and Series A startups grow quickly. The first event will take place Apr. 28 at the Hilton Union Square San Francisco. Events in Paris and New York will be announced later this year.
Alex Wilhelm is back at TechCrunch. Four years away have changed him. “I’m in different physical shape these days,” he says from his WFH studio in Rhode Island. “I’m a lot thinner. I don’t drink anymore. I’m a less aggressive, kinder person than I was. And I know a lot more.”
We get a lot of questions about TechCrunch Extra Crunch. Who reads it? How is it doing? Should we pitch it? So we checked in with TC EC editor Danny Crichton, who was happy to guide tech PR in how things were going, and how best to serve his new franchise.
TechCrunch Extra Crunch this week posted a pair of articles containing admonishment and advice for tech PR pros. The top portion of the posts does appear for free in regular TechCrunch. The full text is available only to TC EC subscribers. We hereby excerpt (in fair-use fashion) what our readers most need to know.
YOUR ACCOUNT
Here's everything SWMS did in Q3... it's an easy scroll. Login/pw not required for the overview.
SWMS in Review - Q3 2021
See the story
spark.adobe.com
How handy! Here's TechRepublic's list of 2022 events, many F2F, some hybrid, only a couple still virtual.
2022 tech conferences and events to add to your calendar
If you missed in-person tech events in 2020 and 2021, here's some good news: It's looking promising that in 2022...
www.techrepublic.com
A have-a-good-weekend thought: The U.S. cannabis market will be worth $100B in 2030.
FRIDGE NOTES
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!
