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On Ukraine

On Feb. 28 we received an inquiry from a subscriber (vendor, not agency) asking whether journalists were bristling at being pitched in light of the crisis in Ukraine. The subscriber said “proactive pitching” had been paused. Here was our response…

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Meet The Wikipedia Whisperer, David King

SWMS contributor Bob Scheier writes: A company’s Wikipedia entry is often one of the first to come up in response to a Web search, and might get more exposure than its Twitter, Facebook or other social media account.

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Bob Scheier: ‘Hey Vendors! Put a Media Contact on Your Web Site!’

I’m finding that a surprising number of vendors have removed or hidden the “media contact” links on their sites. They’ve been replaced by lead-snagging “bots” asking if I’d like a demo or what “digital transformation” challenges I’m facing, and generic “Contact Us” pages that may or may not lead to someone who can respond to a media request.

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AI Will Write Your Pitches — Soon

Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”

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Zoom Wiped Out the Whiteboard — It’s Time to Bring it Back

In a Zoom world where it’s all video and words, organizations may wind up missing the good old whiteboard. PR pros surely spent lots of time in conference rooms, sometimes forgetting to check whether those markers were truly dry erase markers — not standard magic markers — before they started scribbling. Whoops!

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Pitch Tip: Three Kinds of Value

Relationships are the key to PR success. How many times have you heard that? In our experience, they are “a” factor but two others stand just as important. Let’s explore them.

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Amanda Orr: It’s Time for PR Pros to Home In on Targeting

[SWMS contributor Amanda Orr writes:] There’s a quiet rumbling in the world of PR consultants and tech publicists: media relations is not what it used to be. The change didn’t happen overnight. Perhaps it’s because I’m writing this from my temporary home in Amman, Jordan, surrounded by Roman ruins, but I can’t help but imagine an archaeologist one day in the far off future, excavating a site in San Francisco…
 

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Analysis: Protocol’s ‘Live Journalism’

PR pros can learn a lot about Protocol Enterprise as a brand — and about the art of interviewing — by watching the Mar. 9 Protocol Live web event, in which senior Protocol reporters Tom Krazit and Joe Williams interview executives from Google and industrial IoT startup Webee.

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YOUR ACCOUNT

Our data covers 40B keywords worldwide, and we analyze over 2 terra bytes (TB) of data every day. We've narrowed down alllll that data to the most searched keywords by annual search volume and trending keywords for June 2022 (by percent increase MoM). https://t.co/T5yl16XwJd

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FRIDGE NOTES

Unholy PR Practice?

On LinkedIn and in an email sent here, we’re hearing that some PR people might be writing both the Qs and the As in Q&As, and busy, lazy targets are publishing them under their byline. Unconfirmed… but sheesh.

SWMS renewals

We thank Groshelle PR, LaunchSquad, Mockingbird Communications, Praytell, Songue PR, TNS Media Communications and Wildflowers PR for renewing with us, and welcome RedIron PR, Alight PR and AlertMedia to the SWMS family.

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