In a Zoom world where it’s all video and words, organizations may wind up missing the good old whiteboard. PR pros surely spent lots of time in conference rooms, sometimes forgetting to check whether those markers were truly dry erase markers — not standard magic markers — before they started scribbling. Whoops!
Over the past few years, conference calls via Zoom, Microsoft Teams, and other tools have replaced the traditional phone line for conducting interviews. As it turns out, the benefits extend beyond saving on the phone bill.
[SWMS contributor Amanda Orr writes:] There’s a quiet rumbling in the world of PR consultants and tech publicists: media relations is not what it used to be. The change didn’t happen overnight. Perhaps it’s because I’m writing this from my temporary home in Amman, Jordan, surrounded by Roman ruins, but I can’t help but imagine an archaeologist one day in the far off future, excavating a site in San Francisco…
PR pros can learn a lot about Protocol Enterprise as a brand — and about the art of interviewing — by watching the Mar. 9 Protocol Live web event, in which senior Protocol reporters Tom Krazit and Joe Williams interview executives from Google and industrial IoT startup Webee.
Most PR pros know to analyze their targets’ work before pitching. Few make the time. Even if they did, what exactly would one look for? Here’s an exercise anyone can do, and it can reveal quite a bit about how they might cover your news.
Here’s a retake of a piece we published earlier this year. What exactly do readers want and need? Most PR pros see the world in terms of companies, technologies, stories and beats. There’s another way to look at things, and it might shake loose new opportunity.
No airplanes? No problem! We’ve moved our coverage-challenge brainstorming fully online, and we’ve learned (and re-learned) many a lesson, in prepping for the sessions and in conversation. Here’s a Q&A summarizing problems and solutions relating to pandemic responses and social unrest — and some general pitching do’s and don’ts.
Most journalists like to say that they don’t need help from a PR professional, but in my career I’ve found their assistance valuable in specific situations beyond general news requests. If you’re looking to be proactive and find areas where you can assist a journalist, these areas can be the start of establishing a relationship for future pitches and client outreach.
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