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Cheat Sheet: Personal Finance Reporters

Here’s a list of 13 targets focused on personal finance. Remember that Insider has an entire section dedicated to the topic. We present the go-to’s in the field. Please tell us whom we missed and we will add.

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Cheat Sheet: Personal Finance Targets

This one’s a bit here-and-there… initially we looked at contributed content opps in the personal finance space… and came up with only two. Editors at other pubs might possibly entertain your contributed-content pitch, however — for various reasons. Anyway, happy hunting on this.

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FRIDGE NOTES

How Frustrating, Right? All That Work…

Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.

Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”

Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.

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