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Cheat Sheet: IoT Targets

IoT is still very much a phenomenon — one of those 15-year overnight successes. Strangely, now that the buzz has worn off, much of media manages to ignore this transformational industry segment. Such is the fate of a technology that literally disappears into the woodwork. Here’s our list of 11 go-to’s.

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Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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