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Cheat Sheet: Workplace Survey Reporters

There doesn’t seem to be as much research on workplace trends — work from home/future of work — this year as there was in 2021. Accordingly, there aren’t as many reporters chasing surveys. We found six and will be hunting for more.

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Deep-Dive: Jennifer Liu, CNBC Make It

CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.

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Q&A with Jay Lauf: How Charter Will Chart the Future of Work

Charter is a new media property focused on the future of work — and helps us glimpse the future of business media itself. Co-founded by Quartz co-founders Jay Lauf and Kevin Delaney, as well as New York Times veteran Erin Grau, Charter comprises elements of newsletter publishing, organic community and structured member services.

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Cheat Sheet: ‘Future of Work’

As a term, “future of work” has blurred into “workforce” and “workplace” and plays a big part in diversity, equity and inclusion editorial. Here’s a fresh look at targets in this expanded space. Thirty names in all.

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FRIDGE NOTES

How Frustrating, Right? All That Work…

Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.

Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”

Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.

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