Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they’re right here in the SWMS tech edit freelancer list.
Occasionally a client may ask, “What’s the big picture in B2B tech editorial?” If you’re lucky, that is. Usually they’re waiting for your deliverables. But every now and then it helps the client-agency relationship to go have the proverbial beer and discuss what’s happening in B2B edit, in the seams where it’s hard to notice.
Wouldn’t it be great if all tech journalists were like Sean Captain? He writes about AI, big data and telecom, yet is open to even broader territory — “people and their ideas.” Though a freelancer, he writes principally for Fast Company, squarely in Tier 1.
Ellen Chang, freelancer for The Street, Tweets that “I am really impressed with a PR executive and the pitch she sent me. Not only did she get my beat right, she also mentioned being a fellow Boilermaker and talked about basketball season.”
We have (finally) resolved the technical issues that prompted SWMS subscribers to log in when they were already logged in. Apologies for the difficulty.
Personal news! I’m part of the @CNN layoffs. I’ll keep working until early March. After that? A much needed break to recharge after 21+ years! I feel awful for my amazing colleagues who are losing their jobs. But don’t cry for me. I’ll be fine. Now it’s time to get back to work!
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
Rachel Metz on mastodon @firstname.lastname@example.org