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Learn How to Analyze Editorial Through the Lens of Ethics

Can you trust columnists and contributors to be fair to the companies they write about, and to be free from biases and conflicts of interest? In the age of the “indie influencer,” we can hope for these things. We also can put in the work. Here’s the SWMS guide for where to look and what to look for, to avoid engaging with compromised publications or individuals.
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Personal news: Today is my last day at Modern Healthcare. It's been such a good run - I learned so much and worked with truly fantastic people. I'm very grateful.

Starting Oct 11, I'm going to @Axios, where I'll continue covering health policy! Much more to come soon 👀

A neighbor with a son in elementary school says that the son's school cafeteria no longer serves meatballs. They are not called that anymore. They are called "meat rounds."

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SWMS renewals

We thank Access PR, Alloy Marketing, Engage PR, Kickstand Communications, Strange Brew Strategies and Tanis Communications for renewing their SWMS subscription. We also welcome Gradient Ventures as a new subscriber.

‘Open’ Stats from 8/30 SWMS Emailer

Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.

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