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SWMS Spot-Check: Enterprise Tech Edit

We took a quick look this week at overall trends in enterprise tech edit. Pitch opportunity still exists, but the obsession with the industry leaders is almost shameful. We analyze the work of five Tier 1 enterprise tech reporters and check in on what’s moving the meter at the IDG “usual-suspect” pubs.

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Analysis: B2B Tech Edit Q1 2018

In January a subscriber assembling a new-business pitch asked us to shed light on the B2B tech edit scene: what should the prospect do? We’re not sure how much light we shed, but here are the questions we were asked to answer, and how we answered them. We omitted the name of the enterprise vendor in question.

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