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Protocol Adds Three Enterprise Reporters

As TechCrunch is to funding news and hot startups, Protocol is to enterprise computing. Last year you couldn’t say that, especially after go-to reporter Joe Williams departed for Bloomberg. This year you totally can. Protocol recently hired three enterprise reporters and seeks two more.

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FRIDGE NOTES

Vendors: Don’t Forget the Contact Info

Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”

Good Pitching Advice from Axios

Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”

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