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Deep Dive: Five Business Purposes for Sponsored Content

Sponsored content is a tool in the toolbox. Considering the expense, it’s smart to know exactly what one hopes to accomplish with it, and that it’s the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021.

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SWMS Deep Dive: Privacy

[SWMS contributor Rachel Odenweller writes:] Historically, few of us have thought much about data privacy, either from a personal perspective or the perspective of clients. But in 2020 privacy came into focus with several data breaches, fears of government surveillance and the continuing saga of Big Tech regulation challenges.

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Where Privacy Meets Cybersecurity

[SWMS contributor Rachel Odenweller writes:] As logic would suggest, the more we rely on data, the more at risk we are for cyber attacks. In addition to the myriad struggles 2020 presented us with, it was also the most active year for cybercrime. Reports suggest that cybercrime rates during COVID-19 — from ransomware to phishing — have spiked at rates between 40 and 400 percent.

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Cheat Sheet: Podcast Gateways

Podcasting is more than 15 years old now and tracking the good ones is darn near impossible but we’ll try anyway. Here’s a list of 26 media brands that offer at least one tech podcast, and another 18 indie tech podcasts worth listening to and pitching. We also point you, more broadly, to hundreds more.

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SWMS Deep-Dive: Newsletters

Newsletters sure are tough to pitch. Many lack bespoke content. Many are assembled by managing editors or junior folks with scant domain expertise. Others are columnists impervious to suggestion. Every now and again you’ll find someone pitchable, such as…

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SWMS Security Edit Deep-Dive, Part 1: Geopolitics, Privacy

Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.

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