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Deep-Dive: Tim Keary, VentureBeat

After becoming a VentureBeat freelancer last month, Tim Keary wrote 41 stories in 42 days. With rare exception, the articles focused either on a product announcement or a funding round. Dozens of companies saw their news covered thoroughly — in a context useful to buyers.

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Deep-Dive: Jennifer Liu, CNBC Make It

CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.

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Deep Dive: Five Business Purposes for Sponsored Content

Sponsored content is a tool in the toolbox. Considering the expense, it’s smart to know exactly what one hopes to accomplish with it, and that it’s the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021.

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SWMS Deep Dive: Privacy

[SWMS contributor Rachel Odenweller writes:] Historically, few of us have thought much about data privacy, either from a personal perspective or the perspective of clients. But in 2020 privacy came into focus with several data breaches, fears of government surveillance and the continuing saga of Big Tech regulation challenges.

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FRIDGE NOTES

Dotdash Meredith Lays Off 274

… including TripSavvy senior editorial director Laura Ratliff. Expect to see lots of senior talent cut from venerable consumer titles.

‘Open’ Stats on Jan. 26 SWMS Emailer

Here’s what you opened, in descending order: VB/ Quartz “fill out the form”; Suman Bhattacharyya Q&A; cheat sheets on AI newsletters and HR verticals; Meteor Q&A; cheat sheet on manufacturing/3D printing; SWMS contributed content cheat sheet update; SWMS-Semrush Top 15 in healthcare edit

Wisdom from the AP…

“We recommend avoiding general and often dehumanizing “the” labels such as the poor, the mentally ill, the French, the disabled, the college-educated. Instead, use wording such as ‘people with mental illnesses.’ And use these descriptions only when clearly relevant.”

Two More Protocol Reporters Land Good New Jobs

Aisha Counts and Max Cherney have landed good new jobs roughly six weeks after being laid off from Protocol. Both coincidentally are covering big tech companies. Aisha now covers Twitter and Meta for Bloomberg, and Max now works for Silicon Valley Business Journal covering Apple, Meta and Google.

Adweek Lays Off 14

Graphic designer Gabby Ulloa, breaking news reporters Natalie Venegas and Rafael Canton, senior editor David Cohen and senior story editor Nicole Ortiz were among those laid off from Adweek yesterday. Fourteen in total were laid off, ten from the newsroom.

Vox Media Lays Off 7% of Staff

Axios has the story. Seven percent translates to roughly 130 people, Sara Fischer writes. Eater took some hits, as did the Vox Media visuals team.

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