Threat-and-breach coverage is by far the biggest topic in security editorial. It’s got the Armageddon thing going for it, which always breeds high numbers of page views and social shares. We once heard a veteran security PR pro refer to covering security as “the crime beat” and he’s not far off.
“Get ‘em to write a story about us — just about us,” the clients exhort. In security that’s even tougher to achieve than in most industry segments. Mostly that’s because time-strapped reporters are too busy chasing breaches and threats. Company profiles are as evergreen as stories get.
“Preventive” and “remedial” spring to mind when envisioning coverage for the C-suite. Skills is one of those C-suite evergreen topics, and in 2018 it’s been more of same. And the channel has that dual appeal — to the product buyers and to the C-titles who own the budget.
I’d love to say that every single time I’ve worked on a major announcement or campaign, things went perfectly – but that’s unfortunately not exactly how things go in PR. One of the most crushing let-downs is when an exclusive falls through. How do you react? What do you tell your client?
YOUR ACCOUNT
Drafting..: "This time last year, the Wall Street Journal's CIO Journal vertical boasted five stellar reporters -- Sara Castellanos, Jared Council, Angus Loten, John McCormick and Agam Shah. Today's CIO-J boasts only three: Angus, Isabelle Bousquette and Suman Bhattacharyya."
✨Some professional news✨After five years at @BusinessInsider, I am thrilled to be joining @LinkedInNews as their technology editor. I’m excited to branch out beyond advertising, and take the skills I’ve picked up as a reporter over the past 8+ years to demystify a broader beat.
Abba goes on tour next week -- sort of. Their avatars do.
Rise of the ABBA-tars! Inside ABBA’s Groundbreaking Live Residency
How ABBA came back with their groundbreaking residency, ABBA Voyage
www.rollingstone.com
Personal news: Today is my first day @thisisinsider as a senior sustainability reporter!
I'll be covering how companies tackle #esg issues like climate change, plastic waste & working conditions, w/ a focus on accountability.
Get in touch at cboudreau@insider.com.
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