CNBC’s Jon Fortt on Covid-19’s Impact on Edit and PR
April 5, 2020
5:16 pm
CNBC anchor Jon Fortt offers his perspectives personally, not representing the views of his employer CNBC.
>> Covid-19
Keith Shaw: Pitching Robotics During Covid-19
April 1, 2020
12:58 pm
Writes tech edit vet Keith Shaw: “I’ve noticed a shift, given the coronavirus outbreak, in the types of robotics and automation stories that technology media sites are pursuing. At the top of the list now are stories about robots and automation companies that offer services and software that are helping to combat the virus…”
What to Expect — Mar. 30-Apr. 3
March 29, 2020
4:39 pm
Welcome to “What to Expect,” a weekly TL;DR analysis/prediction of the tech and business media landscape in the age of coronavirus and Covid-19. Based on journalist interviews and backchannel discussions, we’ll share our best advice on story shaping and pitching strategies. “What to Expect” will appear each Monday.
‘What Role Should PR be Playing at This Time?’
March 26, 2020
4:22 pm
We asked Tier 1 and B2B journalists, “What role should PR be playing at this time?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
‘How Do You See Covid-19 Changing Business, Technology and Society?’
March 25, 2020
7:06 pm
We asked Tier 1 and B2B journalists, “How do you see Covid-19 changing business, technology and society in the long run?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
‘How Important is Non-Covid News and Analysis Right Now?’
March 25, 2020
4:13 pm
We asked Tier 1 and B2B journalists, “How important is non-Covid news and analysis right now?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
SWMS Compass: What Works for Tier 1 and B2B in Covid-19 Crisis?
March 19, 2020
1:33 pm
What kinds of stories actually get green-lighted in a crisis? There is so much team reporting, rolling digests and other compendia. We dug into Tier 1 and B2B IT titles this week and spotted four formulas that seem to work pretty well so far — even for lesser known tech vendors. What story types are you seeing?
Silicon Angle’s Paul Gillin on Coronavirus/Covid-19
March 18, 2020
3:45 pm
Here’s a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he’s been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We’ll be publishing a full article, comprising all his insights, later today.
ZDNet’s Larry Dignan on Covid-19’s Long-Term Implications, and What to Pitch
March 18, 2020
11:23 am
Global business may never be the same once we exit the coronavirus crisis, says ZDNet global EIC Larry Dignan. In a video posted on TechRepublic and in an exclusive SWMS video interview, Larry says that companies may come to realize they’re spending money they never really needed to spend — on things like…
YOUR ACCOUNT
Personal news: Today is my last day at Modern Healthcare. It's been such a good run - I learned so much and worked with truly fantastic people. I'm very grateful.
Starting Oct 11, I'm going to @Axios, where I'll continue covering health policy! Much more to come soon 👀
A neighbor with a son in elementary school says that the son's school cafeteria no longer serves meatballs. They are not called that anymore. They are called "meat rounds."
Substack acquires Yem amid broader subscription marketing push
Substack acquires Yem amid broader subscription marketing push
The deal builds on Substack's efforts to provide its writers with tools to organically grow their audiences.
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FRIDGE NOTES
SWMS renewals
October 2, 2022
We thank Access PR, Alloy Marketing, Engage PR, Kickstand Communications, Strange Brew Strategies and Tanis Communications for renewing their SWMS subscription. We also welcome Gradient Ventures as a new subscriber.
A DevOps Podcast
September 26, 2022
This one has been around for a while — have you pitched Adventures in DevOps yet?
‘Open’ Stats from 8/30 SWMS Emailer
September 11, 2022
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.