CNBC’s Jon Fortt on Covid-19’s Impact on Edit and PR
April 5, 2020
5:16 pm
CNBC anchor Jon Fortt offers his perspectives personally, not representing the views of his employer CNBC.
>> Covid-19
Keith Shaw: Pitching Robotics During Covid-19
April 1, 2020
12:58 pm
Writes tech edit vet Keith Shaw: “I’ve noticed a shift, given the coronavirus outbreak, in the types of robotics and automation stories that technology media sites are pursuing. At the top of the list now are stories about robots and automation companies that offer services and software that are helping to combat the virus…”
What to Expect — Mar. 30-Apr. 3
March 29, 2020
4:39 pm
Welcome to “What to Expect,” a weekly TL;DR analysis/prediction of the tech and business media landscape in the age of coronavirus and Covid-19. Based on journalist interviews and backchannel discussions, we’ll share our best advice on story shaping and pitching strategies. “What to Expect” will appear each Monday.
‘What Role Should PR be Playing at This Time?’
March 26, 2020
4:22 pm
We asked Tier 1 and B2B journalists, “What role should PR be playing at this time?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
‘How Do You See Covid-19 Changing Business, Technology and Society?’
March 25, 2020
7:06 pm
We asked Tier 1 and B2B journalists, “How do you see Covid-19 changing business, technology and society in the long run?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
‘How Important is Non-Covid News and Analysis Right Now?’
March 25, 2020
4:13 pm
We asked Tier 1 and B2B journalists, “How important is non-Covid news and analysis right now?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
SWMS Compass: What Works for Tier 1 and B2B in Covid-19 Crisis?
March 19, 2020
1:33 pm
What kinds of stories actually get green-lighted in a crisis? There is so much team reporting, rolling digests and other compendia. We dug into Tier 1 and B2B IT titles this week and spotted four formulas that seem to work pretty well so far — even for lesser known tech vendors. What story types are you seeing?
Silicon Angle’s Paul Gillin on Coronavirus/Covid-19
March 18, 2020
3:45 pm
Here’s a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he’s been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We’ll be publishing a full article, comprising all his insights, later today.
ZDNet’s Larry Dignan on Covid-19’s Long-Term Implications, and What to Pitch
March 18, 2020
11:23 am
Global business may never be the same once we exit the coronavirus crisis, says ZDNet global EIC Larry Dignan. In a video posted on TechRepublic and in an exclusive SWMS video interview, Larry says that companies may come to realize they’re spending money they never really needed to spend — on things like…
YOUR ACCOUNT
FRIDGE NOTES
Penske Media Buys 20% of Vox Media
February 7, 2023
So 1/5 of The Verge and 1/5 of Vox, and the other titles, now belong to the publisher of Rolling Stone and Women’s Wear Daily. Interesting deal and a nice scoop from the NYT.
The Verge: ‘CNET Pushed Reporters to Be More Favorable to Advertisers, Staffers Say’
February 3, 2023
CNET insiders are leaking, helping Mia Sato deliver this powerful story, which alleges that CNET buckles to advertisers, and also, that editors knew about the unreliable AI-written copy, but owner Red Ventures made them use it anyway.
CNET and Owner Red Ventures Have a Mess on Their Hands
February 2, 2023
The latest from Futurism: ‘Leaked Messages Show How CNET’s Parent Company Really Sees AI-Generated Content…
They’re happy to spoonfeed you unlabeled AI garbage — but they’re terrified Google will take notice.’
Bloomberg TV to Launch ‘Bloomberg Originals,’ Moves QuickTake to Social
February 2, 2023
Great scoop from the WSJ’s Alexandra Bruell (sub required).
Good Pitching Advice from Axios
February 2, 2023
Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”
ChatGPT Tells Accounting Today ‘Don’t Worry’
February 1, 2023
AI won’t replace accountants, says ChatGPT, as published in Accounting Today.
Fortune Extends ‘Brainstorm Tech’
February 1, 2023
Fortune this week announced Fortune’s Founders Forum, an extension of Fortune’s Brainstorm Tech franchise. Former Fortune reporter Polina Marinova Pompliano will co-moderate the first Founders Forum event in July, along with Michal Lev-Ram. Fortune Founders Forum will be co-located with Brainstorm Tech. Here is the press release.