CNBC’s Jon Fortt on Covid-19’s Impact on Edit and PR
April 5, 2020
5:16 pm
CNBC anchor Jon Fortt offers his perspectives personally, not representing the views of his employer CNBC.
>> Covid-19
Keith Shaw: Pitching Robotics During Covid-19
April 1, 2020
12:58 pm
Writes tech edit vet Keith Shaw: “I’ve noticed a shift, given the coronavirus outbreak, in the types of robotics and automation stories that technology media sites are pursuing. At the top of the list now are stories about robots and automation companies that offer services and software that are helping to combat the virus…”
What to Expect — Mar. 30-Apr. 3
March 29, 2020
4:39 pm
Welcome to “What to Expect,” a weekly TL;DR analysis/prediction of the tech and business media landscape in the age of coronavirus and Covid-19. Based on journalist interviews and backchannel discussions, we’ll share our best advice on story shaping and pitching strategies. “What to Expect” will appear each Monday.
‘What Role Should PR be Playing at This Time?’
March 26, 2020
4:22 pm
We asked Tier 1 and B2B journalists, “What role should PR be playing at this time?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
‘How Do You See Covid-19 Changing Business, Technology and Society?’
March 25, 2020
7:06 pm
We asked Tier 1 and B2B journalists, “How do you see Covid-19 changing business, technology and society in the long run?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
‘How Important is Non-Covid News and Analysis Right Now?’
March 25, 2020
4:13 pm
We asked Tier 1 and B2B journalists, “How important is non-Covid news and analysis right now?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
SWMS Compass: What Works for Tier 1 and B2B in Covid-19 Crisis?
March 19, 2020
1:33 pm
What kinds of stories actually get green-lighted in a crisis? There is so much team reporting, rolling digests and other compendia. We dug into Tier 1 and B2B IT titles this week and spotted four formulas that seem to work pretty well so far — even for lesser known tech vendors. What story types are you seeing?
Silicon Angle’s Paul Gillin on Coronavirus/Covid-19
March 18, 2020
3:45 pm
Here’s a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he’s been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We’ll be publishing a full article, comprising all his insights, later today.
ZDNet’s Larry Dignan on Covid-19’s Long-Term Implications, and What to Pitch
March 18, 2020
11:23 am
Global business may never be the same once we exit the coronavirus crisis, says ZDNet global EIC Larry Dignan. In a video posted on TechRepublic and in an exclusive SWMS video interview, Larry says that companies may come to realize they’re spending money they never really needed to spend — on things like…
YOUR ACCOUNT
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If anyone can bring #AR to journalism, it's the combo of Axel Springer and Snap. They just did a development deal.
Axel Springer and Snap launch global partnership shaping the future of digital journalism
Companies to develop new formats of engaging news for Snapchat
www.axelspringer.com
Of the 20 most recent Forbes posts on the topic of #DEI, 12 were either paid posts or Council posts (which also are paid). Perhaps DEI is more top-of-mind with brands than with Forbes reporters and unpaid contributors.
Hello! Excited to announce that I started @politico today. I'm joining the excellent health care team as a health tech reporter. Send me your best tips 😈
TechCrunch has landed Bill Gates as a speaker at next month's TC Sessions: Climate conference.
TC Sessions: Climate 2022
TC Sessions: Climate 2022 - Zellerbach Hall At UC Berkeley - June 14, 2022
techcrunch.com
There has been a noticeable drop in #crypto pr pitches today...
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SWMS Renewals
May 17, 2022
Many thanks to Boca Communications, Ink Communications, Nectar Communications and Speakeasy Strategies for renewing their SWMS subscription. We also welcome Montner Tech PR and Wireside Communications as our newest subscribers!