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Keith Shaw: Pitching Robotics During Covid-19

Writes tech edit vet Keith Shaw: “I’ve noticed a shift, given the coronavirus outbreak, in the types of robotics and automation stories that technology media sites are pursuing. At the top of the list now are stories about robots and automation companies that offer services and software that are helping to combat the virus…”

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What to Expect — Mar. 30-Apr. 3

Welcome to “What to Expect,” a weekly TL;DR analysis/prediction of the tech and business media landscape in the age of coronavirus and Covid-19. Based on journalist interviews and backchannel discussions, we’ll share our best advice on story shaping and pitching strategies. “What to Expect” will appear each Monday.

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SWMS Compass: What Works for Tier 1 and B2B in Covid-19 Crisis?

What kinds of stories actually get green-lighted in a crisis? There is so much team reporting, rolling digests and other compendia. We dug into Tier 1 and B2B IT titles this week and spotted four formulas that seem to work pretty well so far — even for lesser known tech vendors. What story types are you seeing?

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Silicon Angle’s Paul Gillin on Coronavirus/Covid-19

Here’s a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he’s been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We’ll be publishing a full article, comprising all his insights, later today.

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Of the 20 most recent Forbes posts on the topic of #DEI, 12 were either paid posts or Council posts (which also are paid). Perhaps DEI is more top-of-mind with brands than with Forbes reporters and unpaid contributors.

Hello! Excited to announce that I started @politico today. I'm joining the excellent health care team as a health tech reporter. Send me your best tips 😈

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SWMS Renewals

Many thanks to Boca Communications, Ink Communications, Nectar Communications and Speakeasy Strategies for renewing their SWMS subscription. We also welcome Montner Tech PR and Wireside Communications as our newest subscribers!


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