>> Covid-19

CNBC’s Jon Fortt on Covid-19’s Impact on Edit and PR

April 5, 2020 5:16 pm

CNBC anchor Jon Fortt offers his perspectives personally, not representing the views of his employer CNBC.

Keith Shaw: Pitching Robotics During Covid-19

April 1, 2020 12:58 pm

Writes tech edit vet Keith Shaw: “I’ve noticed a shift, given the coronavirus outbreak, in the types of robotics and automation stories that technology media sites are pursuing. At the top of the list now are stories about robots and automation companies that offer services and software that are helping to combat the virus…”

What to Expect — Mar. 30-Apr. 3

March 29, 2020 4:39 pm

Welcome to “What to Expect,” a weekly TL;DR analysis/prediction of the tech and business media landscape in the age of coronavirus and Covid-19. Based on journalist interviews and backchannel discussions, we’ll share our best advice on story shaping and pitching strategies. “What to Expect” will appear each Monday.

‘What Role Should PR be Playing at This Time?’

March 26, 2020 4:22 pm

We asked Tier 1 and B2B journalists, “What role should PR be playing at this time?” Here’s what they had to say. Their answers were given Mar. 22 and 23.

‘How Do You See Covid-19 Changing Business, Technology and Society?’

March 25, 2020 7:06 pm

We asked Tier 1 and B2B journalists, “How do you see Covid-19 changing business, technology and society in the long run?” Here’s what they had to say. Their answers were given Mar. 22 and 23.

‘How Important is Non-Covid News and Analysis Right Now?’

March 25, 2020 4:13 pm

We asked Tier 1 and B2B journalists, “How important is non-Covid news and analysis right now?” Here’s what they had to say. Their answers were given Mar. 22 and 23.

SWMS Compass: What Works for Tier 1 and B2B in Covid-19 Crisis?

March 19, 2020 1:33 pm

What kinds of stories actually get green-lighted in a crisis? There is so much team reporting, rolling digests and other compendia. We dug into Tier 1 and B2B IT titles this week and spotted four formulas that seem to work pretty well so far — even for lesser known tech vendors. What story types are you seeing?

Silicon Angle’s Paul Gillin on Coronavirus/Covid-19

March 18, 2020 3:45 pm

Here’s a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he’s been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We’ll be publishing a full article, comprising all his insights, later today.

ZDNet’s Larry Dignan on Covid-19’s Long-Term Implications, and What to Pitch

March 18, 2020 11:23 am

Global business may never be the same once we exit the coronavirus crisis, says ZDNet global EIC Larry Dignan. In a video posted on TechRepublic and in an exclusive SWMS video interview, Larry says that companies may come to realize they’re spending money they never really needed to spend — on things like…

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Newsweek Uses AI…

April 18, 2024

… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.

The Atlantic’s Karen Hao Has A Big Idea

April 16, 2024

The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.