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Deconstructed: A Contributed Piece that Drew a Big Audience

What makes for a smart approach to contributed content? Answer: something that you know has worked. A Sept. 25 Enterprisers Project piece called “Beware the dark side of agile project management” drew more page views than anything else TEP published that month. Let’s deconstruct why.

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When Submitting a Post to G2, Know Your SEO

G2’s contributed content guidelines are refreshingly explicit and perhaps a bit demanding — you really need to know your SEO. Still, it’s worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.

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The Enterprisers Project Seeks Contributed Content

The Enterprisers Project, described by owner Red Hat as “a community of CIOs discussing the future of business and IT,” may represent a contributed content opportunity for you. Content director Laurie McLaughlin (yes, formerly of IDG and UBM) explains why.

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Contributed Content 2019: Spotting the Beacon in the Dark

Which publications still accept one-off contributions? Of the 114 titles in our contributed content Google Doc, roughly 100 still accept standalone articles. Unfortunately, the most attractive venues — Forbes, TechCrunch and WSJ to name three — want ongoing commitments. Inc. and Entrepreneur already have hundreds of contributors and don’t hunger for more.

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Contributed Content Coaching from the Financial Times

Financial Times opinion and analysis editor Brooke Masters this month produced a short video — and companion article — explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching — to the FT or for that matter anywhere else.

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Contributed Content by Membership: the Ad Age Collective

If you like the Forbes Technology Council, you’ll like the newly announced Ad Age Collective. It’s based on the same idea: paying an affordable annual fee for the right to publish content to a prestigious site and to enjoy additional benefits — such as professional introductions and early-bird pricing to live events.

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Axios and ‘Smart Brevity’

When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.

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Profile: Project Syndicate

Looking to contribute content to the world? Project Syndicate might be a place to do it. Founded in the early 1990s after the collapse of the Soviet Union, non-profit Project Syndicate is a web site that houses commentaries on economic, business and political issues of our time. Its tag line: “The World’s Opinion Page.”

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FRIDGE NOTES

Dotdash Meredith Lays Off 274

… including TripSavvy senior editorial director Laura Ratliff. Expect to see lots of senior talent cut from venerable consumer titles.

‘Open’ Stats on Jan. 26 SWMS Emailer

Here’s what you opened, in descending order: VB/ Quartz “fill out the form”; Suman Bhattacharyya Q&A; cheat sheets on AI newsletters and HR verticals; Meteor Q&A; cheat sheet on manufacturing/3D printing; SWMS contributed content cheat sheet update; SWMS-Semrush Top 15 in healthcare edit

Wisdom from the AP…

“We recommend avoiding general and often dehumanizing “the” labels such as the poor, the mentally ill, the French, the disabled, the college-educated. Instead, use wording such as ‘people with mental illnesses.’ And use these descriptions only when clearly relevant.”

Two More Protocol Reporters Land Good New Jobs

Aisha Counts and Max Cherney have landed good new jobs roughly six weeks after being laid off from Protocol. Both coincidentally are covering big tech companies. Aisha now covers Twitter and Meta for Bloomberg, and Max now works for Silicon Valley Business Journal covering Apple, Meta and Google.

Adweek Lays Off 14

Graphic designer Gabby Ulloa, breaking news reporters Natalie Venegas and Rafael Canton, senior editor David Cohen and senior story editor Nicole Ortiz were among those laid off from Adweek yesterday. Fourteen in total were laid off, ten from the newsroom.

Vox Media Lays Off 7% of Staff

Axios has the story. Seven percent translates to roughly 130 people, Sara Fischer writes. Eater took some hits, as did the Vox Media visuals team.

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