Four Fortune Formulas for Contributed Content
November 15, 2022
10:37 am
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>> contributed content
Contributed Content Gatekeepers: The Directory
October 25, 2022
4:43 am
We added three HR publications to the list.
The New Stack Reopens the Door to Contributed Content
August 14, 2022
11:14 am
The New Stack (TNS) is accepting contributed posts again. During a months-long hiatus, editors rethought their priorities, and consulted Google Analytics to understand what had resonated.
Cheat Sheet: Visibility of Contributed Posts and Paid Posts
June 29, 2022
4:15 pm
This SWMS cheat sheet is unlike any other we’ve done, combining insights on contributed posts and paid posts across 146 publications in B2B and B2C.
12 Commandments from Contributed Content Gatekeepers
April 26, 2022
5:46 am
This month we studied guidelines from contributed content gatekeepers. Dozens and dozens of them.
Contributed Content Pitch Opp: The San Francisco Standard
April 6, 2022
4:00 pm
If you have a San Francisco-based story to tell, you can tell it yourself in the San Francisco Standard, now in its second year.
Harry McCracken on Pitching Contributed Content to Fast Company’s Tech Section
November 7, 2021
12:36 pm
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Does TechTarget Accept Contributed Content?
October 4, 2021
3:37 pm
Does TechTarget accept contributed content? The one-word answer is yes — but it’s a bit more complicated than that.
Deconstructed: VentureBeat Contributed Content on Mythbusting
October 3, 2021
6:02 am
You won’t see better contributed content than this piece posted last month on VentureBeat. Written by Gusto CTO and co-founder Eddie Kim, the piece is true thought leadership. It plants the flag and, even better, busts a myth.
Killer Tips from B2B Content Marketing Expert Bob Scheier
September 14, 2021
3:10 pm
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
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FRIDGE NOTES
Journo Praises PR Pro
December 2, 2022
Ellen Chang, freelancer for The Street, Tweets that “I am really impressed with a PR executive and the pitch she sent me. Not only did she get my beat right, she also mentioned being a fellow Boilermaker and talked about basketball season.”
SWMS Login Issues Are Resolved
December 2, 2022
We have (finally) resolved the technical issues that prompted SWMS subscribers to log in when they were already logged in. Apologies for the difficulty.
Paul La Monica Laid Off from CNN
December 2, 2022
From Twitter:
Personal news! I’m part of the @CNN layoffs. I’ll keep working until early March. After that? A much needed break to recharge after 21+ years! I feel awful for my amazing colleagues who are losing their jobs. But don’t cry for me. I’ll be fine. Now it’s time to get back to work!
Open Stats for Nov. 30 SWMS emailer
December 1, 2022
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
A16Z’s ‘Future’ Shutting Down
December 1, 2022
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
Rachel Metz Laid Off from CNN
December 1, 2022
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
“i was laid off from CNN today (and i’m not the only one). i’m devastated; i loved my job. i was CNN’s only AI reporter, and the *last remaining* CNN Digital reporter in the San Francisco Bay Area. i’m taking a beat to breathe, but i’ll be looking for a new reporting job ASAP.”