This SWMS cheat sheet is unlike any other we’ve done, combining insights on contributed posts and paid posts across 146 publications in B2B and B2C.
We’ve given this precious list a full scrubbing. As of Apr. 26, the information on the 150 listed publications is freshly accurate.
This month we studied guidelines from contributed content gatekeepers. Dozens and dozens of them.
If you have a San Francisco-based story to tell, you can tell it yourself in the San Francisco Standard, now in its second year.
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Does TechTarget accept contributed content? The one-word answer is yes — but it’s a bit more complicated than that.
You won’t see better contributed content than this piece posted last month on VentureBeat. Written by Gusto CTO and co-founder Eddie Kim, the piece is true thought leadership. It plants the flag and, even better, busts a myth.
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into.
Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.
YOUR ACCOUNT
More proof that headline writers pay attention to the analytics...
Substack lays off 13 employees, roughly 14% of company
Substack lays off 13 employees, roughly 14% of company
The subscription-newsletter platform aims to reach profitability without raising more funds.
www.axios.com
today i got a PR email claiming a company raised a $260m seed round. it is $5m equity and $255m debt. are the tech bros ok?
FRIDGE NOTES
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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