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Cheat Sheet: Construction Targets

Marketwatch’s Jonathan Swartz has predicted that 2023 will be the year of construction. In case Jon is right, here’s a list of 14 targets known to cover the construction industry. There’s a couple of VC contacts in there, too.

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Cheat Sheet: Construction Targets

Here’s an even dozen targets who cover the construction industry. Funding news can be found in the widely-read publications. Everything else is low-audience… typical of niche editorial.

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FRIDGE NOTES

How Frustrating, Right? All That Work…

Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.

Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”

Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.

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