Business Insider’s “Disruptive Go-Getters” (DGGs)
Disruptive go-getters is the type of reader that Business Insider is now trying to please. Talking Biz News posted an interesting story about this last
Disruptive go-getters is the type of reader that Business Insider is now trying to please. Talking Biz News posted an interesting story about this last
Investor Bill Ackman, who recently vowed to sue Business Insider, did some of the work for us, on who exactly BI laid off. Given BI
Bradley Davis left the New York Post to become director of business news at Insider. There he will oversee reporters who cover breaking news for
Earlier this month a subscriber asked us for a POV on Insider/Business Insider. What makes them tick? Our response initially was intended only for the subscriber — but we changed our mind about that.
Imagine overseeing 350 reporters at a time like this. Business Insider global EIC Nicholas Carlson doesn’t have to imagine it because he does it every day. In a phone interview conducted Mar. 25, Nicholas (who goes by Nic) shared details galore on how BI is operating — and it’s pretty darn well given the circumstances.
Ketchum SAE Michael Porter writes: “I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7’s Mariel Myers (who was with CNET at the time of the event)…
Does Business Insider hurt itself reserving select articles only for BI Prime subscribers? Probably not. Of all the types of articles BI publishes, only three tend to be gated, SWMS research shows. Unfortunately, those types include most stories PR folks would pitch.
A sharp-eyed subscriber alerted us this week to a cool, little-known Business Insider feature called “My First Day as CEO.” After a bit of sleuthing we identified the editor who oversees the franchise, and she offered us good background and pitching advice.
Highwire SAE Ben Wolfson writes: “I recently attended a media panel with three of the top enterprise tech reporters in the Bay Area. Business Insider’s Becky Peterson, Bloomberg’s Nico Grant and CNBC’s Ari Levy shared what moves the needle for them.”
Tech edit industry veteran Matt Rosoff is a builder. He helped IDG build a web channel and event around BYOD. He built Business Insider’s west coast presence as well as its enterprise tech reporting team. Since January, Matt has built out CNBC’s tech reporting team.
YOUR ACCOUNT
FRIDGE NOTES
Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.
Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”
Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.
Here is the application to the U.S. patent office. You can already talk to OpenAI’s ChatGPT app. That was only the beginning.
Bloomberg last year announced its own AI technology, BloombergGPT, designed to help investors make decisions. BloombergGPT was built to draw from the treasure trove of data Bloomberg built over the years. Now word has emerged that after spending $10M on the project, BloombergGPT cannot outperform GPT 3.5 on comparable data.
Kyle Wiggers filed this powerful investigative piece on all the dreck you can find in OpenAI’s GPT store. Expect more digging like this from multiple TC reporters, under the direction of new bosses Connie Loizos, Matt Rosoff and Julie Bort.
Fortune and Adweek have said as much. Foundry/IDG closed its CMO publication last year. Marketing Week columnist Mark Ritson has a hilarious response to all this “horseshittery,” as he describes it.
The site AP Buyline launches Mar. 18, according to Axios. The AP wants to recommend some products and services to you. Even the newswires are diversifying.