Odds & Ends
May 12, 2022
9:57 am
Bradley Davis left the New York Post to become director of business news at Insider. There he will oversee reporters who cover breaking news for
>> Business Insider
A POV on Insider/Business Insider
March 21, 2022
8:41 am
Earlier this month a subscriber asked us for a POV on Insider/Business Insider. What makes them tick? Our response initially was intended only for the subscriber — but we changed our mind about that.
Profile: Nicholas Carlson, Business Insider
March 29, 2020
3:09 pm
Imagine overseeing 350 reporters at a time like this. Business Insider global EIC Nicholas Carlson doesn’t have to imagine it because he does it every day. In a phone interview conducted Mar. 25, Nicholas (who goes by Nic) shared details galore on how BI is operating — and it’s pretty darn well given the circumstances.
Michael Porter Shares Tech Journo Insights Heard at PRSA SF
August 15, 2019
11:51 am
Ketchum SAE Michael Porter writes: “I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7’s Mariel Myers (who was with CNET at the time of the event)…
Here’s What’s Behind Business Insider’s BI Prime Paywall
January 18, 2019
6:22 pm
Does Business Insider hurt itself reserving select articles only for BI Prime subscribers? Probably not. Of all the types of articles BI publishes, only three tend to be gated, SWMS research shows. Unfortunately, those types include most stories PR folks would pitch.
How to Pitch Business Insider’s “My First Day as a CEO”
December 19, 2018
3:50 pm
A sharp-eyed subscriber alerted us this week to a cool, little-known Business Insider feature called “My First Day as CEO.” After a bit of sleuthing we identified the editor who oversees the franchise, and she offered us good background and pitching advice.
Ben Wolfson Shares Tech Journo Insights Heard at PRSA SF
November 29, 2018
10:21 am
Highwire SAE Ben Wolfson writes: “I recently attended a media panel with three of the top enterprise tech reporters in the Bay Area. Business Insider’s Becky Peterson, Bloomberg’s Nico Grant and CNBC’s Ari Levy shared what moves the needle for them.”
Profile: Matt Rosoff, CNBC.com
September 8, 2017
1:27 pm
Tech edit industry veteran Matt Rosoff is a builder. He helped IDG build a web channel and event around BYOD. He built Business Insider’s west coast presence as well as its enterprise tech reporting team. Since January, Matt has built out CNBC’s tech reporting team.
Sage Advice from Nine Contributed Content Guidelines
June 18, 2015
10:45 pm
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it’s heartbreaking to hear that “the client wants it written this way” or “this has already been approved.” That’s why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
YOUR ACCOUNT
FRIDGE NOTES
Coming Soon: Charisma as a Service (CaaS)
March 28, 2023
Don’t know what to say on a job interview, or a date? In a recent hackathon, Stanford researchers used AR glasses, voice recognition and ChatGPT to create a system that shows you what to say. Voila! “Charisma-as-a-Service.” Meteor broke this story.
Publishers are Losing Visibility in Google Search Results
March 23, 2023
The publications in question are UK-based. Still, the author’s observations about Google bode ill for US publishers as well.
Biz Carson to Bloomberg
March 14, 2023
Biz now covers “the intersection of money and Silicon Valley” for the Bloomberg Wealth section (not Brad Stone‘s team).
Behind the WSJ’s Attack on ‘Woke’ SVB
March 14, 2023
Twitter blew up yesterday about the WSJ’s suggestion that SVB’s problems may have stemmed from “diversity demands.” Absolutely no one should be surprised by this claim. News Corp. chairman Rupert Murdoch recently installed Emma Tucker as EIC, a Murdoch loyalist brought in to lead WSJ’s coverage of the 2024 elections. Says The Guardian: “Tucker will find herself having to work out how to cover a third presidential run by Donald Trump. Murdoch has… cooled on the former president and is warming to Ron DeSantis, the governor of Florida who is expected to challenge Trump for the Republican nomination.”
So prepare for an onslaught of woke this and woke that from the WSJ, a publication that isn’t what it used to be, no matter how much we wish it otherwise.
ICYMI: SMK at SdXCentral
March 13, 2023
Sean Michael Kerner now writes for SdXCentral… watch for his copy soon.
Morning Brew Lays Off Another 40
March 10, 2023
Owner Axel Springer must be nervous. Not a good signal from one the world’s most successful publishers. We’ll do the best we can to audit who left. Axios’s Sara Fischer broke the story.