Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite
Former Bloomberg and Protocol reporter Joe Williams is not your typical pitch target. He does write a weekly Substack newsletter called Billable Hours, in which he writes about enterprise tech topics. But time has marched on…
Great scoop from the WSJ’s Alexandra Bruell (sub required).
Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
Here’s a multi-tab cheat sheet with producers and talent for both Bloomberg Quicktake and Bloomberg Television — the original network. We’ve got email addresses for everyone, and comment fields to help bring perspective.
Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be
Red Ventures isn’t selling ZDNet anytime soon. If anything, the 30-year-old franchise is growing. Look for enhanced coverage of health, education and personal finance in
Chances of pitch success are low these days if you’ve got an enterprise tech story for Bloomberg or the Wall Street Journal.
Pitching columnists is often wiser than pitching reporters because they don’t need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.
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FRIDGE NOTES
Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”
So 1/5 of The Verge and 1/5 of Vox, and the other titles, now belong to the publisher of Rolling Stone and Women’s Wear Daily. Interesting deal and a nice scoop from the NYT.
CNET insiders are leaking, helping Mia Sato deliver this powerful story, which alleges that CNET buckles to advertisers, and also, that editors knew about the unreliable AI-written copy, but owner Red Ventures made them use it anyway.
The latest from Futurism: ‘Leaked Messages Show How CNET’s Parent Company Really Sees AI-Generated Content…
They’re happy to spoonfeed you unlabeled AI garbage — but they’re terrified Google will take notice.’
Great scoop from the WSJ’s Alexandra Bruell (sub required).
Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”
AI won’t replace accountants, says ChatGPT, as published in Accounting Today.
