Pitching columnists is often wiser than pitching reporters because they don’t need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.
Bloomberg Quicktake might not change the lives of tech PR pros but it surely has changed Bloomberg. Launched in November, Quicktake is in that newborn stage, getting budget that otherwise might have gone to newsroom key clickers or to Bloomberg Television. Management is betting big on this OTT network to succeed.
Here is a list of 26 reporters and producers affiliated with Bloomberg Quicktake. We’re working on email addresses.
Bloomberg today launched Bloomberg CityLab, the editorial property it acquired last December from The Atlantic. Its mission is to bring readers “reporting, maps and data about local stories that make a global impact.” All Bloomberg CityLab content will be free to read through the rest of 2020.
Attention media trainers: you’ll never see an executive “master the message” like Salesforce founder Marc Benioff did last week, live on the air, with Bloomberg’s Emily Chang and CNBC’s Jim Cramer. Marc was promoting the launch of Work.com, software designed to help employers manage health and logistics details as employees slowly come back to work.
Just when you think that AWS and Azure have all but monopolized Tier 1 enterprise tech edit, Bloomberg’s Nico Grant publishes 318 words on a new pricing structure from Atlassian. Study the edit approach in Nico’s Sept. 5 — it’s a strong news piece and also what PR success looks like.
Highwire SAE Ben Wolfson writes: “I recently attended a media panel with three of the top enterprise tech reporters in the Bay Area. Business Insider’s Becky Peterson, Bloomberg’s Nico Grant and CNBC’s Ari Levy shared what moves the needle for them.”
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