Key Edit Vacancies at Bloomberg, WSJ
September 30, 2021
12:56 pm
Chances of pitch success are low these days if you’ve got an enterprise tech story for Bloomberg or the Wall Street Journal.
>> Bloomberg Businessweek
How a Bloomberg Reader Survey Can Help Your Pitches
October 1, 2018
4:37 pm
Bloomberg last month fielded a survey designed to help it decide what to do with Businessweek, a brand it bought from McGraw-Hill in 2009. Coincidentally, the questions asked in the survey can reveal much about business journalism in general, and about how PR pros can build more effective Tier 1 pitches.
Ten Narrative Formulas That Work
October 24, 2013
4:28 pm
“My client wants a profile in the business press.”
How many times have you heard that one?
YOUR ACCOUNT
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FRIDGE NOTES
Open Stats for Nov. 30 SWMS emailer
December 1, 2022
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
A16Z’s ‘Future’ Shutting Down
December 1, 2022
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
Rachel Metz Laid Off from CNN
December 1, 2022
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
“i was laid off from CNN today (and i’m not the only one). i’m devastated; i loved my job. i was CNN’s only AI reporter, and the *last remaining* CNN Digital reporter in the San Francisco Bay Area. i’m taking a beat to breathe, but i’ll be looking for a new reporting job ASAP.”
This Slate Reporter Responded to Every Pitch He Received…
November 30, 2022
… at least for one day. His tale is poignant, albeit tl;dr.
Ramaswamy Leaves TechCrunch for Reuters
November 21, 2022
Anita Ramaswamy is leaving TechCrunch to be a U.S. columnist at Reuters BreakingViews, covering crypto primarily.
CNBC Reporter Suspicious of PR
November 21, 2022
CNBC personal finance senior editor Jim Pavia posted this on Twitter: “A PR rep pitched an op/ed and said it was exclusive to CNBC. We did edits and I pinged her with a pub time. She said colleagues sent the piece to another media outlet “unbeknownst” to her and it published. Wonder why my comfort level is so low when it comes to PR firms?”