A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.
Bradley Davis left the New York Post to become director of business news at Insider. There he will oversee reporters who cover breaking news for
Axios Pro officially launched last week. It comprises three verticals focused on “PE, VC and M&A” news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.
Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be
Peter Allen Clark left Time to become technology editor at Axios…Lucinda Shen left Fortune to join Axios, too — she will cover fintech there… Kyle Alspach left CRN to cover security for VentureBeat…
SWMS contributor Rhiannon Pacheco writes: “Growing up in the heart of Silicon Valley, Kia Kokalitcheva grew up discussing tech over the dinner table with her engineer father — it was inevitable that she’d end up working in tech. As VC and tech reporter at Axios, and in her former work at Fortune and VentureBeat, she’s had access to the tech scene’s who’s who.”
Axios newsletter author Ina Fried discusses her views of virtual events large and small, and the single most important thing PR pros should do when preparing to pitch.
By now you know about Axios and its “smart brevity” (which an Axios comms pro once described as “going deep, writing short”). More than a slogan, smart brevity is a bullet-based, easily scannable writing style designed to convey information clearly at a glance. And now it’s more than a writing style…
When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.
YOUR ACCOUNT
Here's a valuable report from @Snap on where the demand is for #AR experiences, and how they can help your brand. https://t.co/5q7RfpGRho
I'm thrilled I can finally say @lmatsakis will be joining me to cover tech @semafor. It's been so much fun seeing how she thinks this week as we've jumped from meeting to meeting up and down the peninsula. Sign up here to get her reporting in your inbox
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Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...
Now posted to SWMS: "The Other Reason to Apply for Fast Company’s ‘Most Innovative Companies’ Lists" [SWMS sub required.]
The Other Reason to Apply for Fast Company's 'Most Innovative Companies' Lists
Most Innovative Companies
mediasurvey.com
FRIDGE NOTES
We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
FC is hiring a new assistant editor to oversee contributed content.
