SWMS contributor Rhiannon Pacheco writes: “Growing up in the heart of Silicon Valley, Kia Kokalitcheva grew up discussing tech over the dinner table with her engineer father — it was inevitable that she’d end up working in tech. As VC and tech reporter at Axios, and in her former work at Fortune and VentureBeat, she’s had access to the tech scene’s who’s who.”
Axios newsletter author Ina Fried discusses her views of virtual events large and small, and the single most important thing PR pros should do when preparing to pitch.
By now you know about Axios and its “smart brevity” (which an Axios comms pro once described as “going deep, writing short”). More than a slogan, smart brevity is a bullet-based, easily scannable writing style designed to convey information clearly at a glance. And now it’s more than a writing style…
When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.
YOUR ACCOUNT
Now 41 publications and counting on the SWMS "Predictions 2022" cheat sheet
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Cheat Sheet: Predictions 2022, SWMS
By popular demand, here's our best shot on where to pitch your 2022 predictions. We base the list on who wrote predictions last year
mediasurvey.com
Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.
I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)
Some career news: Friday will be my last day at Protocol. I'm proud of the work I did at Protocol and will always be a fan of the team's ambitious work.
Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI
FRIDGE NOTES
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription. And welcome SourceCode Communications!
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
