SWMS contributor Rhiannon Pacheco writes: “Growing up in the heart of Silicon Valley, Kia Kokalitcheva grew up discussing tech over the dinner table with her engineer father — it was inevitable that she’d end up working in tech. As VC and tech reporter at Axios, and in her former work at Fortune and VentureBeat, she’s had access to the tech scene’s who’s who.”
Axios newsletter author Ina Fried discusses her views of virtual events large and small, and the single most important thing PR pros should do when preparing to pitch.
By now you know about Axios and its “smart brevity” (which an Axios comms pro once described as “going deep, writing short”). More than a slogan, smart brevity is a bullet-based, easily scannable writing style designed to convey information clearly at a glance. And now it’s more than a writing style…
When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.
YOUR ACCOUNT
Here's everything SWMS did in Q3... it's an easy scroll. Login/pw not required for the overview.
SWMS in Review - Q3 2021
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spark.adobe.com
How handy! Here's TechRepublic's list of 2022 events, many F2F, some hybrid, only a couple still virtual.
2022 tech conferences and events to add to your calendar
If you missed in-person tech events in 2020 and 2021, here's some good news: It's looking promising that in 2022...
www.techrepublic.com
A have-a-good-weekend thought: The U.S. cannabis market will be worth $100B in 2030.
FRIDGE NOTES
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
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Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!
