Axios Will Outflank AI By Lionizing Edit Stars
April 12, 2024
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
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Digiday: Forbes Paying The Price For Scandal
April 12, 2024
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].
For Years, Forbes Ran A Shadow Web Site That Tricked Advertisers
April 5, 2024
What a terrific scoop from the WSJ’s Patience Haggin: Forbes for years operated a shadow, tiny-traffic web site — at www3.forbes.com — that housed advertising bought to run on the big-traffic Forbes.com site. Advertisers paid for the real site but were placed on the spammy shadow site. After WSJ broke the story, Forbes took the shadow site offline. One quote from the story: “Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”
Publishers Using Gen AI To Improve Their Own Search
April 5, 2024
Digiday’s Sara Guaglione has a great scoop on how several publishers — including the FT, Forbes, Business Insider, The Guardian and others — are using gen AI tools to improve their own search engines. One publisher told Sara that site search historically is “not a widely-used function.”
Gen AI Is Over, Eh?
April 4, 2024
Substack author and Financial Times contributor Gary Marcus stops short of saying Gen AI is over, but does posit that the “bubble” could burst in the next 12 months and makes a sadly compelling case. Another Substack author, Alberto Romero, makes a similar, circumspect case.
“Listen!” Says The NYT
April 4, 2024
The NYT soon will add an automated voice to the majority of its articles, reports Axios. When that day comes, can we really call the NYT audience “readers”?