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Profile: Christopher Mims, WSJ

Christopher Mims isn’t your typical Tier 1 columnist. Chris reports his theses. Coming from a science background, he surrounds his opinions with lots of evidence — much of it empirical. Given the challenges associated with pitching someone like Chris, it might be best to think of him as a proxy for all of “Tier 1.”

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Profile: James Ledbetter, Substack Author

In trendy and media trade media at least, the Substack-as-new-model-for-journalism story seems to have already come and gone. Yet there’s so much more left to tell. Perhaps the Substack story’s next phase is best told inside out, through the eyes of a newly self-minted author — such as James Ledbetter.

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Profile: Derek B. Johnson, SC Media

You’ll struggle to find a better wordsmith than SC Media senior staff writer Derek B. Johnson. SC’s most recent reportorial hire writes clearly and fluidly, with voice, just as he did previously at Federal Computer Week. Security-minded PR pros might say, “Awesome! Will he cover my client?”

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Profile: Dean Takahashi, VentureBeat

VentureBeat veteran Dean Takahashi discusses his views of virtual events (attends them and hosts them too), and laments the end of an era when a vendor’s headquarters was something to write about.

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Profile: Harry McCracken, Fast Company

Fast Company technology editor Harry McCracken sheds light on newsgathering at physical and virtual events, and changes in FC edit coverage brought on by Covid and other factors. Interview was conducted July 2020.

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Profile: Kevin McLaughlin, The Information

Like us all, The Information’s Kevin McLaughlin is trying to cope with Covid’s impact on his daily routine. The veteran newsgatherer misses face-to-face interactions with his colleagues. He too has his views on the value of virtual events.

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Profile: Eric Savitz, Barron’s

Barron’s associate editor Eric Savitz weighs in on virtual events — those from Barron’s and others — and what it might take for them to succeed. One thing is for sure, Eric says: “People are trying to make them work.”

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Profile: Ina Fried, Axios

Axios newsletter author Ina Fried discusses her views of virtual events large and small, and the single most important thing PR pros should do when preparing to pitch.

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Profile: Mike Vizard, IT Freelancer

Veteran IT freelancer Mike Vizard discusses his views of virtual events, whether he covers enterprise startups, and shares how he thinks of “news” these days. Interview was conducted July 2020.

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Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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