All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…
Unlike most reporters you’ll meet, TechCrunch freelancer Amanda Silberling is no introvert. She truly wants you to understand what she does and why.
In June, Ruth Reader begins her seventh year as a Fast Company health tech reporter. Based on our analysis of her 2022 work, Ruth already has what it takes to be a successful analyst or investor. At heart, we suspect she is a storyteller.
We usually don’t profile journalists unless you can pitch them, but we’re making an exception in the case of Similarweb senior insights manager David Carr. Veteran tech PR pros may remember David from his years at InformationWeek. These days, David’s mission is very much like yours…
A veteran of the Wall Street Journal, Reuters and the New York Times, Kaiser Health News executive editor Damon Darlin has never been a vendor-centric editor — and he still isn’t. But for thoughtful PR pros there’s a sliver or two of light. There always is.
Forbes senior reporter Kenrick Cai chases Series A funding and spotlights fast-rising startups. Upon graduation from Duke University in June 2019, Kenrick joined Forbes as an intern and worked his way up.
As TechCrunch is to funding news and hot startups, Protocol is to enterprise computing. Last year you couldn’t say that, especially after go-to reporter Joe Williams departed for Bloomberg. This year you totally can. Protocol recently hired three enterprise reporters and seeks two more.
After more than ten successful years at ZDNet and Fortune, Andrew Nusca is wrapping up his first successful year at Morning Brew, the newsletter publisher co-owned by Insider Inc. As executive editor, Andrew oversees the daily Morning Brew flagship newsletter, the one with more than three million daily readers.
Karen Walker is a consummate management consultant who contributes to Forbes and Fast Company. She thinks differently than journalists do, as you’ll see in this revealing Q & A, conducted Oct. 25.
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FRIDGE NOTES
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
… at least for one day. His tale is poignant, albeit tl;dr.
Anita Ramaswamy is leaving TechCrunch to be a U.S. columnist at Reuters BreakingViews, covering crypto primarily.
CNBC personal finance senior editor Jim Pavia posted this on Twitter: “A PR rep pitched an op/ed and said it was exclusive to CNBC. We did edits and I pinged her with a pub time. She said colleagues sent the piece to another media outlet “unbeknownst” to her and it published. Wonder why my comfort level is so low when it comes to PR firms?”
