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SWMS Debut: ‘Two Questions’

[SWMS contributor Rhiannon Pacheco writes:] “Today we’re excited to launch Two Questions, an incisive, get-to-the-point interview series where we sit down with a top-tier journalist to learn what makes them tick and why they love what they do. Our inaugural guest: Forbes senior editor Alex Konrad.

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VentureBeat’s New Exec Editor: Fahmida Y. Rashid

Fahmida Y. Rashid is back in what PR pros call “earned media.” After three years as senior managing editor of Decipher, a cybersecurity publication from Duo Security, Fahmida is now executive editor at VentureBeat, helping the 15-year-old publication shift focus to help serve B2B technology decision-makers.

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Profile: Christopher Mims, WSJ

Christopher Mims isn’t your typical Tier 1 columnist. Chris reports his theses. Coming from a science background, he surrounds his opinions with lots of evidence — much of it empirical. Given the challenges associated with pitching someone like Chris, it might be best to think of him as a proxy for all of “Tier 1.”

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Profile: James Ledbetter, Substack Author

In trendy and media trade media at least, the Substack-as-new-model-for-journalism story seems to have already come and gone. Yet there’s so much more left to tell. Perhaps the Substack story’s next phase is best told inside out, through the eyes of a newly self-minted author — such as James Ledbetter.

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Profile: Derek B. Johnson, SC Media

You’ll struggle to find a better wordsmith than SC Media senior staff writer Derek B. Johnson. SC’s most recent reportorial hire writes clearly and fluidly, with voice, just as he did previously at Federal Computer Week. Security-minded PR pros might say, “Awesome! Will he cover my client?”

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Profile: Dean Takahashi, VentureBeat

VentureBeat veteran Dean Takahashi discusses his views of virtual events (attends them and hosts them too), and laments the end of an era when a vendor’s headquarters was something to write about.

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Profile: Harry McCracken, Fast Company

Fast Company technology editor Harry McCracken sheds light on newsgathering at physical and virtual events, and changes in FC edit coverage brought on by Covid and other factors. Interview was conducted July 2020.

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Profile: Kevin McLaughlin, The Information

Like us all, The Information’s Kevin McLaughlin is trying to cope with Covid’s impact on his daily routine. The veteran newsgatherer misses face-to-face interactions with his colleagues. He too has his views on the value of virtual events.

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Profile: Eric Savitz, Barron’s

Barron’s associate editor Eric Savitz weighs in on virtual events — those from Barron’s and others — and what it might take for them to succeed. One thing is for sure, Eric says: “People are trying to make them work.”

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