>> Influencers & Profiles
If anyone truly understands the power of indie influence, it’s got to be Lewis DVorkin. Lewis was the editor who transformed Forbes into a home for hundreds of independent contributors. Before that, in 2008, he launched the indie publishing platform True/Slant — a decade before Substack appeared on the radar.
Andy Patrizio has been a tech freelancer for more than a decade. You may know Andy from Network World but he also writes for Business Insider and others. He’s technical, but strives to write simply because he knows his readers may not be. Andy depends on PR to contribute its share of story ideas. For you, Andy has this advice.
SWMS contributor Rhiannon Pacheco writes: “Growing up in the heart of Silicon Valley, Kia Kokalitcheva grew up discussing tech over the dinner table with her engineer father — it was inevitable that she’d end up working in tech. As VC and tech reporter at Axios, and in her former work at Fortune and VentureBeat, she’s had access to the tech scene’s who’s who.”
You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers — about “the mavericks who brought AI to Google, Facebook and the world” — he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”
SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.
Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!
Forbes senior editor Alex Konrad gave us a metric ton of insight this month — one article just wasn’t enough. So this week we plumb the notebook of SWMS contributor Rhiannon Pacheco, who interviewed Alex earlier this month, and present the rest of Alex’s thoughtful and heartfelt advice for PR pros looking to win his attention.
Reuters global technology editor Jonathan Weber is back in the USA after three years based in Singapore. His role remains the same: managing a team of roughly two dozen reporters from around the world, tracking tech trends and the public companies that drive them.