If you’ve ever tried it, you probably know that the HR segment is frustrating to research. Many of the titles hail from overseas. Contact names are hard to obtain (though we did). Paid and earned are blended and barely distinguished.
This is the second installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
We came up with a dozen for you, though the audiences for their titles are tiny — the biggest one was 1.5M UVM. Still, it’s a specialized field and it’s the targeting that matters.
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Marketwatch’s Jonathan Swartz has predicted that 2023 will be the year of construction. In case Jon is right, here’s a list of 14 targets known to cover the construction industry. There’s a couple of VC contacts in there, too.
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Miraculously, we came up with 14 publications that ran infographics in recent months. In rare cases, the listed publication wrote a piece about an infographic — and linked to it — but did not actually publish it. The vast majority of the links below reveal the infog directly.
By subscriber request, we looked into who covers retail investing… what stocks are hot in given segments, as well as good old common sense when it comes to not losing your… er, making money.
Here’s a list of 11 targets who have covered intellectual property topics. It’s fairly diverse — some big titles, many obscure. A lot of IP coverage comes in context with content types — music, images… and yes, some patent law in there, too.
This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
YOUR ACCOUNT
FRIDGE NOTES
The publications in question are UK-based. Still, the author’s observations about Google bode ill for US publishers as well.
Biz now covers “the intersection of money and Silicon Valley” for the Bloomberg Wealth section (not Brad Stone‘s team).
Twitter blew up yesterday about the WSJ’s suggestion that SVB’s problems may have stemmed from “diversity demands.” Absolutely no one should be surprised by this claim. News Corp. chairman Rupert Murdoch recently installed Emma Tucker as EIC, a Murdoch loyalist brought in to lead WSJ’s coverage of the 2024 elections. Says The Guardian: “Tucker will find herself having to work out how to cover a third presidential run by Donald Trump. Murdoch has… cooled on the former president and is warming to Ron DeSantis, the governor of Florida who is expected to challenge Trump for the Republican nomination.”
So prepare for an onslaught of woke this and woke that from the WSJ, a publication that isn’t what it used to be, no matter how much we wish it otherwise.
Sean Michael Kerner now writes for SdXCentral… watch for his copy soon.
Owner Axel Springer must be nervous. Not a good signal from one the world’s most successful publishers. We’ll do the best we can to audit who left. Axios’s Sara Fischer broke the story.
Folks are losing their minds. It’ll come back but it won’t be free, that’s for sure.
