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Cheat Sheet: Consumer Tech Targets

We’re really trying to thread the needle on this one: who are the consumer tech journalists who aren’t necessarily product reviewers, and who don’t specialize in particular products or brands? Simply put, who are the consumer tech generalists?

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Cheat Sheet: Demo Review Shops

This cheat sheet is a bit different: we’re looking at review sites that do product demos or walkthroughs. A bit of an inexact science. We led with the publications this time, not the editor in charge…

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Cheat Sheet: CSR Targets

The paltry number of results here shocked us. This is just not a beat unto itself. Instead, CSR themes fuel the beats of DEI and ESG reporters and those covering climate change.

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Cheat Sheet: SSO/MFA Targets

Authentication is a discipline that, editorially, straddles security and SaaS. A subscriber asked us for a target list and we came up with ten. No SSO in Forbes, that we could find. Plenty of paid, nothing organic.

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FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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