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Where Have a Site’s Readers Come From… Where Do They Go?

One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.

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Cheat Sheet: B2B Sales Targets

How many journalists cover tools and services for B2B salespeople? Actually quite a few, though overall the audience sizes are small. Here’s a dozen good ‘uns for you.

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Cheat Sheet: Supply Chain Targets

​Here’s a list of 13 reporters who cover supply chain, though with little commonality among them. The context is sometimes cybersecurity, other times semiconductors… rarely is it straight enterprise IT/logistics. The good news is, there’s a lot of Tier 1 in here.

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Cheat Sheet: ESG Targets & Awards

ESG targets are all over the map. It’s sort of a Frankenstein beat — governance, investment/fintech, IT, green and on it goes. Here are a dozen names for you, with contact info. We found nine ESG awards programs, none based in the US. Maybe that will change soon.

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Cheat Sheet: Construction Targets

Here’s an even dozen targets who cover the construction industry. Funding news can be found in the widely-read publications. Everything else is low-audience… typical of niche editorial.

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Zoom Wiped Out the Whiteboard — It’s Time to Bring it Back

In a Zoom world where it’s all video and words, organizations may wind up missing the good old whiteboard. PR pros surely spent lots of time in conference rooms, sometimes forgetting to check whether those markers were truly dry erase markers — not standard magic markers — before they started scribbling. Whoops!

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