case studies

Bob Scheier: Pulling Case Studies Out of Tech Vendors

SWMS contributor Bob Scheier writes: One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.

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Cheat Sheet: Case Study Reporters

Sadly, there are only ten names -- in only five media brands -- on this list of reporters who might cover your case study. Who are we missing? In theory, any beat reporter is potentially a case study reporter, if there is a true breakthrough embedded in your news.

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