This is a bit of an experiment -- a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this -- especially you vets -- but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.