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Tue, 2019-05-21 13:07 Sam

The Industrialization of IT Edit

Myth: B2B IT publishers sell advertising to tech vendors. Their media brands employ dozens of reporters and editors who weigh pitches about emerging companies and technologies. The best pitches bring the best coverage. Reality: B2B IT publishers are digital manufacturers, mass-producing behavior that signals buying interest. Here's what's really going on.

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IT media

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Research
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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