David Strom

David Strom on Pitching Newsletters

​As someone who has been writing an almost-weekly Web Informant email newsletter since 1995, Sam asked me to comment on the current state of the art. It seems as if newsletters are having a new lease on life. Up until last summer, I wrote one of the Inside.com newsletters on IT security...

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For Your Next B2B Speaking Opp, Tell It Techie-Style

The usual wisdom when it comes to pitching a conference or webinar session is to offer up someone from your marketing department. I want to give you a counter proposal: find the most technical person in your shop that you can give your talk and try to avoid pitching your CMO at all costs.

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PR Winners and Losers from David Strom's RSA Inbox

RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 12:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 22:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 22:24

We spotted this Jun. 17 March Communications post and took it... Read more

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