A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here's how the set-up went. "Think about how much has been written about digital transformation... the many thousands of articles. Now let's go to Google, type in 'digital transformation' and let's see what ranks highest."
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.