The Community Company

The Community Co.: A Ticket to Contributed Content and More

Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.

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Secret Weapon: The Community Company

Is the Forbes Technology Council worth the money? We hear that a lot from PR pros looking to place contributed content. In our view the answer is ‘yes’, though there’s actually something bigger going on, which we’ll get to in a sec.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

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No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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