When "no one knows anything" and chaos reigns, journalists go broad, not deep. Slack discussions heat up. Coverage planning intensifies. Editors are told, literally, to fan out and bring back the context that readers require. This is why we're seeing lots of roundups and survey coverage in Tier 1 and trades.
A while back -- OK, a long while back -- a subscriber asked us to look into sponsored content. What were the trends? What was more common, one-offs or comprehensive packages? Are agencies increasingly "owning" sponsored content for their clients? In response, we produced a deep-dive with resources designed to help brands and agencies make the best decisions possible.
[SWMS contributor Clay Patrick writes:] Sponsored content can be a very daunting investment (at least it was to me when I first learned about its cost) but offering target audiences a controlled message with a massive credibility boost presents a significant opportunity.
[SWMS contributor Rachel Odenweller writes:] Historically, few of us have thought much about data privacy, either from a personal perspective or the perspective of clients. But in 2020 privacy came into focus with several data breaches, fears of government surveillance and the continuing saga of Big Tech regulation challenges.
[SWMS contributor Rachel Odenweller writes:] As logic would suggest, the more we rely on data, the more at risk we are for cyber attacks. In addition to the myriad struggles 2020 presented us with, it was also the most active year for cybercrime. Reports suggest that cybercrime rates during COVID-19 -- from ransomware to phishing -- have spiked at rates between 40 and 400 percent.
Podcasting is more than 15 years old now and tracking the good ones is darn near impossible but we'll try anyway. Here's a list of 26 media brands that offer at least one tech podcast, and another 18 indie tech podcasts worth listening to and pitching. We also point you, more broadly, to hundreds more.
Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.