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Tue, 2018-01-30 07:01 Sam

SWMS Analytics Insights: Case Studies and Impact of Gating

In the SWMS piece to your right, we posited that case studies might not be worth the trouble of arranging — or writing — because few readers shared them on social. There’s more to it than that. Using the ShareableMetrics tool from ShareableMetrics the company, we’ve learned two additional things...

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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