Are you sure you want that CEO profile? Really, really sure? If your client is private and seeks additional funding or an IPO, you’ll want one. If you want to de-position nasty competitors, you’ll want one. In Tier 1, they come at a price.
In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.
Rarely do clients and agencies imagine the ideal headline on a compelling CEO profile. Editors always do. Thanks largely to analytics, they know what works in headlines, and what seems to work lately is “Meet the Woman Who…" and “Meet the Man Who…"
There's lots of AI coverage out there but few reporters approach the topic through company profiles. And of course the clients love those. So here's our crack at listing the journos who will shine a light on thre companies making news in AI, specifically machine learning.