Email newsletters are increasingly important in attracting loyal readers, according to Similarweb data analyzed by SWMS. The big winners year over year were Quartz and Fortune.
If anyone truly understands the power of indie influence, it's got to be Lewis DVorkin. Lewis was the editor who transformed Forbes into a home for hundreds of independent contributors. Before that, in 2008, he launched the indie publishing platform True/Slant -- a decade before Substack appeared on the radar.
[SWMS contributor Rhiannon Pacheco writes:] Forbes senior editor Alex Konrad has announced the launch of a new weekly newsletter called “The Midas Touch,” debuting Sun. Mar. 7. Alex shared with us rich detail on the newsletter’s focus -- “the world of VC and startup fundraising” -- and on how PR pros can pitch stories.
You probably are inundated with new weekly newsletters to evaluate and pitch, but you might want to keep an eye out for this one -- even though it remains in private beta. The as-yet unnamed newsletter (it might be called "Reset") is produced by New York Times senior editor (and former Quartz EIC) Kevin Delaney...
Newsletters sure are tough to pitch. Many lack bespoke content. Many are assembled by managing editors or junior folks with scant domain expertise. Others are columnists impervious to suggestion. Every now and again you’ll find someone pitchable, such as...
There must be hundreds of newsletters out there with more arriving all the time. How does one get a grip? This cheat sheet will help. It's a master list of where these newsletters live. Use it to identify and subscribe to the ones most relevant to you.
As someone who has been writing an almost-weekly Web Informant email newsletter since 1995, Sam asked me to comment on the current state of the art. It seems as if newsletters are having a new lease on life. Up until last summer, I wrote one of the Inside.com newsletters on IT security...
Add Substack to the list of platforms frustrating to PR -- Product Hunt, Stack Overflow, Reddit, Quora -- that command attention but aren't pitchable like publications. Founded in 2017, Substack is a publishing platform for indie newsletter authors. It's cool and we'll get into why, but Substack's web site is more or less a metaphorical black box.
Are there more than 99 newsletters out there? Of course. But these 99 -- as presented in our fresh Google Doc -- are the ones that will matter most to you. We link to them, describe them, assess frequency and whether they're pitchable. Contributing editor Lindsay Ciulla delivered awesome research.