Wed, 2021-06-02 07:00
Sam
Lewis DVorkin: 'Wait and See' on Indie Newsletters, Social Audio
If anyone truly understands the power of indie influence, it's got to be Lewis DVorkin. Lewis was the editor who transformed Forbes into a home for hundreds of independent contributors. Before that, in 2008, he launched the indie publishing platform True/Slant -- a decade before Substack appeared on the radar.
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[SWMS contributor Rhiannon Pacheco writes:] 
You probably are inundated with new weekly newsletters to evaluate and pitch, but you might want to keep an eye out for this one -- even though it remains in private beta. The as-yet unnamed newsletter (it might be called "Reset") is produced by New York Times senior editor (and former Quartz EIC) Kevin Delaney...
Newsletters sure are tough to pitch. Many lack bespoke content. Many are assembled by managing editors or junior folks with scant domain expertise. Others are columnists impervious to suggestion. Every now and again you’ll find someone pitchable, such as...
There must be hundreds of newsletters out there with more arriving all the time. How does one get a grip? This cheat sheet will help. It's a master list of where these newsletters live. Use it to identify and subscribe to the ones most relevant to you.
As someone who has been writing an almost-weekly Web Informant email newsletter since 1995, Sam asked me to comment on the current state of the art. It seems as if newsletters are having a new lease on life. Up until last summer, I wrote one of the Inside.com newsletters on IT security...
Add Substack to the list of platforms frustrating to PR -- Product Hunt, Stack Overflow, Reddit, Quora -- that command attention but aren't pitchable like publications. Founded in 2017, Substack is a publishing platform for indie newsletter authors. It's cool and we'll get into why, but Substack's web site is more or less a metaphorical black box.