Wed, 2017-05-31 05:38
Sam
Contributed Content: Copy Tips
Contributed content is tougher than ever to place. Sites that used to accept it no longer do. Getting the writing right is the least of it -- but it's where to start. In this SWMS deep-dive, we’ll be prescriptive and touch upon basics you may know but your clients may not. It can be scary to “manage up” but preventing problems is always easier than solving them.
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“Every journalist, no matter the beat, covers politics now,” Tweeted Bloomberg tech reporter Sarah Frier yesterday. In just 17 hours the Tweet received close to 3,000 likes and 1,000 RTs. It seems to be about countries these days, not companies.
Axios soft-launched yesterday. It's the publication Dan Primack left Fortune to join. You can sign up for its newsletters 
Arik Hesseldahl left Recode this month. Recode EIC Dan Frommer tells us there's no replacement lined up yet. Meanwhile, PR pros anxiously watch and wait, for enterprise reporters are scarcer than ever. FierceMarkets laid off several last month. IDG has lost a few through resignations and did not replace them.
Recode deputy managing editor Joe Brown is waiting for your contributed posts -- the ones actually conceived by the executives who get the bylines, written in first-person, confidently and generously. The section is called "Voices," after all.
It's tougher than ever to determine who covers what in today's tech media. Beats and sections used to be simple. Most publications had ample staffs, and the technology they covered (laptops, networking, printers) were largely unambiguous and well-understood.