Updated Jun. 22, 2020 -- Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.
We’re only halfway into 2020 and it's already clear that this year is one of the most transformative years for media, business communications, and PR. Companies of all sizes are struggling to connect effectively with employees and the public on major issues like COVID-19 and the protests against police brutality.
SWMS is proud to present a GDoc with comprehensive lists -- with links -- for memorial funds that support violence victims, BLM orgs and bail funds, police and jail reforms, and orgs that support Black LGBTQ. Huge thanks to contributor Anton Molodetskiy for his in-depth research.
So... if “emerging technologies” is not a thing, and you have a trend piece to pitch about a cool new technology, who then does one approach? Here’s a cheat sheet on broad-minded reporters who see the synthesis of things, across tech categories. We also extend this list with reporters who specialize in AI, a core tech across nearly everything in our world.
Paid content is more important then ever. Here are pathways to get the dialog going with the Tier 1 shops that offer it. The rates change constantly and it's all negotiable. Here's where you start.
Updated Aug. 28, 2020 -- Subscribers continue to ask, "Who are the cloud reporters in Tier 1?" Clients rightfully expect that top publications will cover, arguably, the top B2B technology. One would think so -- but the pickings are far slimmer than they ought to be. Here's our best shot at identifying who might cover cloud vendors and the news they make.
Because "science" is a sprawling topic, it's tough to narrow things down to a tight list of Tier 1 prospects. That kind of thing never stopped us before, so here's our take on the must-pitch group. Whom are we missing?