cheat sheet

Cheat Sheet: Privacy Reporters

Privacy reporters will have their moment in the 2020s. Traditionally, the privacy beat tends to be folded into cybersecurity. As social media becomes increasingly regulated, the privacy story will be told by privacy reporters. Here are 17 of the leading journalists in the space. 

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Cheat Sheet: Culture Reporters

The "culture" beat started out as "how tech impacts culture" but with the quadrafecta of Covid-19, recession, BLM and now the election, culture has come to mean pretty much "life in general." Here's a short list of a dozen culture reporters mostly from Tier 1, with links and contact info.

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Cheat Sheet: DEI Targets, Orgs, Resources

Would we do a DEI deep-dive without a Google Doc? Contained in this one is a list of 31 (and counting) reporters focused on DEI. Also included are tabs on DEI nonprofit organizations likely to be quoted by journalists, along with DEI survey and research tools and DEI awards. 

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Cheat Sheet: Best Places to Work Awards

Few PR coups are bigger than winning a Best Places to Work award. Now you've got a place to hunt: here's our Cheat Sheet with 48 opportunities, many of them vertical as offered by Fortune. Big thanks to SWMS contributing editor Rhiannon Pacheco for her hard work.

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Cheat Sheet: 2020 Holiday Gift Guides

Few topics interest our subscribers more than, "Whom do we pitch for holiday gift guides?" Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.

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Cheat Sheet: Personal Finance Reporters

Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.

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Cheat Sheet: Substack Newsletters

Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.

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