cheat sheet

This is a bit of an experiment -- a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this -- especially you vets -- but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier. 

Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.

By request, here's a cheat sheet on financial TV bookers, producers and talent. The focus is on CNBC, Fox Business, Bloomberg and Cheddar.

Not exactly a target list -- more like a treasure map to the targets... here's the path to America's top 15 national newspaper tech sections, along with the email syntax for each. Tech is part of damn near everything these days, so it's valuable to monitor the sections as well as the individuals who write for them.

We predict that reporters will try to predict outcomes of 2019, and might even accept your clients' content in the process. Even if they don't publish it directly, these folks are worth pitch and influencing. Here's our cheat sheet.

Black Friday (and Cyber Monday, for that matter) are coming soon. It's another long-lead opportunity for you. Who wrote strong analytical pieces in 2018 on the subject? Our cheat sheet points the way. Sing out if we've missed someone.

The following are whom we see as key devops/appdev reporters and influencers, updated July 2018. Emphasis here on open source.

You may not yet have clients in the augmented reality space but that's bound to chasnge and soon. Here's a list of go-to reporters, with contact info. As you know, AR reporters often cover VR as well, so your AR news needs to be that much more special. 

This list is short and sweet -- mostly Tier 2 -- of reporters who cover the customer experience. Analysts and book authors are more plentiful. List current as of June 2018.

"Cloud" is pretty much a generic descriptor these days. For tech PR, a vertical context is more useful. Here we share a list of 30 cloud-minded reporters in the fields of healthcare, financial services and government. Names current as of June 2018.