Sort of an unusual cut -- who would find an ad campaign newsworthy -- especially when a celebrity is involved? Here is a surprisingly robust list for you.
Subscribers continue to ask, "Who are the cloud reporters in Tier 1?" Clients rightfully expect that top publications will cover, arguably, the top B2B technology. One would think so -- but the pickings are far slimmer than they ought to be. Here's our best shot at identifying who might cover cloud vendors and the news they make.
Because "science" is a sprawling topic, it's tough to narrow things down to a tight list of Tier 1 prospects. That kind of thing never stopped us before, so here's our take on the must-pitch group. Whom are we missing?
This one's a bit here-and-there... initially we looked at contributed content opps in the personal finance space... and came up with only two. Editors at other pubs might possibly entertain your contributed-content pitch, however -- for various reasons. Anyway, happy hunting on this.
There are hundreds, right? But only 40 have published content either in Forbes's CIO channel or its cloud channel since Oct. 1. We think we got all of them -- name, channel, email and a link to their work. The vast majority are analysts, though some are vendors, with an edit freelancer or two. Happy hunting and let us know whom we've missed.
Who covers B2B survey results? Any reporter could, but there usually is a core group who are OK with average sample sizes and takeaways that are less than earth-shattering. Here's a working list of those with whom you'd have a fighting chance when pitching a survey story.
With tech IPOs looking a bit shaky these days, mergers and acquisitions become more important to the tech world. At a subscriber's request, here's a cheat sheet with 12 edit shops that focus on M&A, with contact info for what we believe to be the go-to journalist.
Ransomware is here to stay and both business and trade media will have to assign resources to cover it. The following is a short list -- well, maybe not so short -- of must-pitch reporters in the space. Many obvious names here, some less so.
We decided to break out our AWS cheat sheets along the lines of the obvious and less obvious. Even then, our lists might be missing your faves. We predicated our choices based on the volume of copy they produce, as measured by our friends at IT Database/Tech News.
For some reason we've managed not to offer cheat sheets on key tech categories, so as the summer progresses we're going to fix that. Let's get started with a list of 20 AWS reporters -- the more obvious ones, who write frequently. Watch for our list of 20 AWS reporters who might not be so top-of-mind.
