Every CEO profile counts these days. Every enterprise software story does, too. So when we saw Financial Times west coast editor Richard Waters dedicate more than 1,000 words to PagerDuty CEO Jennifer Tejada, that was a big deal. How did that story come about?
Financial Times opinion and analysis editor Brooke Masters this month produced a short video -- and companion article -- explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching -- to the FT or for that matter anywhere else.
Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.
Former Fortune reporter Stacey Higginbotham last week launched her own email newsletter. It's called "Stacey Knows Things," and to no one's surprise it's focused on the Internet of Things. The first one contained a 362-word lead story (on Nest), a two-paragraph billboard for her 51st IoT podcast, and ten briefs structured much like the one you're reading right now.