SimilarWeb

More on Tier 1 Audience Data: We're Revising The Figures

Tier 1 traffic is dropping, but not as much as we reported last month. It turns out that Similarweb refined its algorithms late last year, impacting SWMS analysis published Jun. 28. We reported that, of the 15 Tier 1 titles we tracked, only Axios grew its global audience year over year. The correct figures show that Bloomberg and Fortune grew year over year as well.

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Tier 1 Audiences are Plummeting, According to SimilarWeb Data

Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let's take a look at the data.

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SimilarWeb Stats: BI Up, Fortune Down

Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.

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SEO-Driven Traffic Spikes; Socially-Driven Traffic Tanks

Search is in, social is out. That’s one of many things we learned this week after analyzing June 2018 traffic data — provided by SimilarWeb — on 15 leading tech and business publications. We sought to show how each publication attracts and retains its audience, and more fundamentally, who’s hot and who’s not. 

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