Context and emotion aren't just coming -- they're here. The New York Times has begun classifying its articles by the emotions they generate. Sirius/XM recently launched several new audio channels programmed for listening while partying, barbecuing or working out. The newest clean-slate industry in America, cannabis, sells its products by context and emotion, too.
"The digital space is so cluttered with sites that silo women...like, 'Hey fashionista, this is your spot!'" says PureWow EIC Mary Kate McGrath. You always know exactly who's reading Vogue or Real Simple, Mary Kate says. Follow PureWow for a while and you'll see articles about cars, or beer, or "women's bodies beyond how to look skinny."