PR

We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?

Many editors love catching PR people doing things wrong. Programmable Web EIC David Berlind this week caught someone doing PR right. A 32-word email from the CEO of JavaScript2img inspired a 729-word article from David. Here's how the hit came to be, from David himself.

Former TechCrunch reporter Jason Kincaid has written a book you'll want to read. Available now as an Amazon e-book and later this month as a paperback, "The Burned-Out Blogger's Guide to PR" was written for startup CEOs looking to hire PR pros, or to do PR themselves because, hey, how hard can it be? 

Under what circumstances should PR converse with reporters on background, and NOT on the record? Tech edit veteran Larry Seltzer, now a busy freelancer, has noticed that PR routinely takes him off the record for even routine responses. He wonders why, and so do we.