PR

Lindsay Ciulla's PR First-Aid Kit: Handling the Busted Embargo

So, you pre-briefed a group of reporters on an upcoming announcement, with the expectation that they’re going to post a story shortly after your embargo lifts. You and the client worked closely together to make sure the reporter had all assets they’d need for a story.

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Matt Rosoff: "Been Doing This for 21 Years, Never Seen It This Bad"

“This week I’ve had a record number of people tell me they cannot talk to me because their PR department has blackballed me for no clear reason,” Chrissy Farr Tweeted on Apr. 6. “So glad you opened this door,” Tweeted CNBC editorial director Matt Rosoff the next day. “Every week I am stunned anew by how some PRs assume our business works, vs how it actually works.”

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Lindsay Ciulla: "That Time When..."

I’d love to say that every single time I’ve worked on a major announcement or campaign, things went perfectly - but that’s unfortunately not exactly how things go in PR. One of the most crushing let-downs is when an exclusive falls through. How do you react? What do you tell your client?

 
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Cool Tool: Tech4Reporters

TechCrunch editor-at-large John Biggs spoke with us last week about Tech4Reporters, a tool designed to help busy reporters understand the technology they’re writing about. It’s a tool John funded himself and he gives it away. Why? He wants journalists to have access to tech experts who don’t expect positive publicity in return for their insights.

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SWMS Trend-Spot: B2B Editorial

Occasionally a client may ask, "What's the big picture in B2B tech editorial?" If you're lucky, that is. Usually they're waiting for your deliverables. But every now and then it helps the client-agency relationship to go have the proverbial beer and discuss what's happening in B2B edit, in the seams where it's hard to notice.

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Tech PR Pitch Tips from the Advertising World of the 1940s

Used bookstores are fun to visit. Who knew that advertising advice written in 1942 would be useful for tech PR more than 75 years later? “How to Write Advertising” was written by an ad pro, Kenneth M. Goode. Miraculously, it’s still in print and available on Amazon. It’s worth the read.

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Jason Kincaid Updates his Must-Read Book on Journos and PR

If you’ve worked less than five years in tech PR, you might not remember Jason Kincaid. The East Bay native was 22 when he walked into founder Michael Arrington’s TechCrunch and onto the tech world stage. Four years later, in 2012, Jason walked away.

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TC Currie on Conference Prep

TC Currie says: "I’ve cut way back on conferences this fall -- down from eight (!!!) last year.. With dozens, if not hundreds of talks, each conference takes a lot of prep (unpaid time, BTW). I do a lot of pre-planning to ensure I get the maximum output out of each experience (read: articles my editor will pay for)."

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David Strom on Pitching

We asked David Strom to respond to the same questions that TC Currie answered last month. David, a regular contributor to SWMS, was the founding editor-in- chief of CMP’s Network Computing, a previous editor-in- chief with Tom’s Hardware, and currently runs the Inside Security email newsletter.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

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Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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