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Thu, 2014-12-11 09:28 Sam Whitmore

Tier 1 Pitching Secrets

We've never seen PR pros more pressured to deliver "Tier 1" business coverage than we did this year. Not to pander, but we know how difficult this can be: clients rarely give you what you need. Often, though -- and as we see in the skyrocketing number of SWMS valet requests -- PR pros often spend too much time finding targets for an idea that's weak in the first place.

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New York Times
Thu, 2014-10-23 08:10 Sam Whitmore

Profile: Molly Wood, New York Times

This time last year, David Pogue quit the New York Times after 13 years to join Yahoo, and Molly Wood quit CNET after 13 years to go independent. Molly intended to produce a podcast with former MTV VJ Adam Curry, and write a book on how intellectual property laws stifle innovation. She still might one day.

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New York Times
Wed, 2014-10-01 19:34 Sam Whitmore

Profile: Hiroko Tabuchi, NYT Retail Reporter

Hiroko Tabuchi is the new retail reporter at the New York Times. She replaces Liz Harris, who now patrols the education beat. In 2013 Hiroko was part of a Pulitzer Prize-winning team looking into Apple's business practices. She served before that at the WSJ and AP. She's no rookie.

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Research
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Link Blog
Never Wear Orange to a Job Interview
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

F2F Tech Event in NYC: GetGeeked
Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Inside New York Times Tech Edit
Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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