We've never seen PR pros more pressured to deliver "Tier 1" business coverage than we did this year. Not to pander, but we know how difficult this can be: clients rarely give you what you need. Often, though -- and as we see in the skyrocketing number of SWMS valet requests -- PR pros often spend too much time finding targets for an idea that's weak in the first place.
New York Times
This time last year, David Pogue quit the New York Times after 13 years to join Yahoo, and Molly Wood quit CNET after 13 years to go independent. Molly intended to produce a podcast with former MTV VJ Adam Curry, and write a book on how intellectual property laws stifle innovation. She still might one day.
Hiroko Tabuchi is the new retail reporter at the New York Times. She replaces Liz Harris, who now patrols the education beat. In 2013 Hiroko was part of a Pulitzer Prize-winning team looking into Apple's business practices. She served before that at the WSJ and AP. She's no rookie.